Open to opportunities

Nicole Koopman

@nicolekoopman

Message

Creative Marketing Manager specializing in luxury hospitality storytelling, social media, and email marketing.

Denmark

Message

What I'm looking for

I’m looking to lead luxury-focused brand storytelling across social, content, PR, and email—where curated details drive guest perception, and measurable performance (analytics, CRM, reporting) matters.

I’m a creative marketing manager with 10+ years across luxury hospitality, fashion, and lifestyle brands, and I design the guest journey the way it should be felt—not just what it should say. I protect brand perception through curated storytelling across the brand touchpoints people remember: the atmosphere, the details, and the welcome.

In my most recent roles, I owned end-to-end brand storytelling, content, PR, and social media—planning campaigns, managing influencer partnerships and press relations, and delivering measurable results. I’ve grown Instagram reach to 221K accounts in a quarter, improved paid ROAS from 6 to 17, achieved 46% average email open rates, and generated an average of £25K revenue per campaign, while supporting earned coverage in outlets like Vogue, Glamour, Forbes, and Conde Nast Johansens.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Marketing Strategist

Current

Her Collectif — Social Media & Content Studio

Mar 2021 - Present (5 years 5 months)

Founded and led a Copenhagen-based studio delivering social media strategy, content production, PR, and email marketing for fashion, beauty, and hospitality brands. Developed multi-brand content calendars and produced Instagram, TikTok, and newsletter content, using social analytics to monitor performance and optimize strategy.

Social Media Strategy Content Production Email Marketing Email Content Calendars Instagram TikTok Email Newsletters Copywriting Newsletters Social Analytics Audience Research Klaviyo

Social Media & Content Manager

The Athenaeum Hotel & Residences

Oct 2022 - Feb 2024 (1 year 4 months)

Owned brand storytelling, content, PR, and social media across Instagram, TikTok, Facebook, and LinkedIn, managing influencer partnerships, press relations, and email campaigns. Built and executed full content strategy and calendar; delivered email open rates averaging 46% and £25K average revenue per campaign, and grew Instagram reach to 221K accounts in a quarter.

Marketing & Brand Manager

Pepperclub Hotel & Spa

Mar 2020 - Mar 2021 (1 year)

Managed marketing, social media, website, email, and print collateral for a five-star hotel, overseeing visual asset strategy and photo/video shoots. Led website content management and maintained brand identity across digital platforms while supporting loyalty program growth and reporting.

Marketing Management Social Media Web Content Management Email Marketing Marketing Collateral Brand Identity Digital Asset Management

Marketing Manager

Nitida Wine Estate

Jul 2019 - Mar 2020 (8 months)

Handled full marketing responsibilities across social media, events, wine club, label design, copywriting, and restaurant marketing for two on-estate restaurants and a tasting room. Supported day-to-day promotion across on-site and digital channels.

Marketing Social Media Event Marketing Wine Club Marketing Label Design Copywriting Restaurant Marketing

Social Media Manager

Ignite Bahrain

Jan 2016 - May 2019 (3 years 4 months)

Delivered multi-client social media, PR, communications, photography, videography, branding, graphic design, and web development. Supported end-to-end creation and maintenance of digital and marketing assets across client needs.

Social Media PR Communications Photography Videography Branding Graphic Design Web Development Content Creation

Digital Marketing Manager

Calver Immigration

Managed multi-channel digital campaigns and growth activities, including email database growth and social platform audience growth. Increased email database from 13K to 32K and grew TikTok followers from 0 to 35K and YouTube subscribers from 6K to 10K.

Email Marketing Email List Growth TikTok YouTube