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Jim Craig

@jimcraig

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Senior Principal Product Marketing Manager with 20+ years experience in enterprise software.

United Kingdom

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What I'm looking for

I love working for an organisation that truly embraces open source principles, putting customers at the centre of what we do and being able to collaborate with different parts of an organisation, to create solutions that solve customers and partners challenges, gives them a creative and/or innovative edge.

I'm a Senior Principal Product Marketing Manager with 20+ years experience in enterprise software, helping customers to succeed and sales colleagues to become superstars, by collaborating with stakeholders across a range of functions and levels, delivering a portfolio of programmes, with regional variations, growing annual sales between 20% - 28% depending on the region.

One of my strengths is my ability to collaborate with stakeholders and deliver on a portfolio of programs. I pride myself on my ability to build strong relationships with team members, customers, and partners, and I believe this is key to driving success in product marketing.

Experience

Work history, roles, and key accomplishments

Current

Senior Principal Product Marketing Manager

Current

Red Hat

Mar 2019 - Present (6 years 1 month)

At Red Hat, I’m responsible for helping the adoption of open source software, tools and services by public sector customers throughout the Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), and Latin American (LATAM) markets. This extends from cloud to the edge, IoT and increasingly ML & AI.

B2B Marketing Enterprise Marketing Technical Marketing Portfolio Management Marketing Management

Product and Marketing Manager

Oasis Hub

Aug 2017 - Mar 2019 (1 year 7 months)

Led the development of a new environmental data portal from the ground up, including market analysis, product roadmap creation, high-level architecture design, and UI design.
Developed and executed a comprehensive marketing strategy, including the organisation of workshops, webinars, and 1:1 sales meetings with customers and partners.
Managed the end-to-end product development process, to launch

Product Manager Product Management B2B Product Management Technical Product Management Marketing Manager Marketing Management

Senior Consultant

De Courcy Alexander

Apr 2016 - Jul 2017 (1 year 3 months)

Strategy, product and programme development.
Collaboration workshops.
Leadership development and coaching.
Developed award winning programme for a UK based recycling company.

Strategy Product Development Program Management People Management Thought Leadership Design Leadership

Global Product Marketing Manager

thinkstep

Mar 2013 - Mar 2016 (3 years)

Implemented cross department working, with product management, data and sales teams.
Formulated and delivered global marketing plan for GaBi product Sustainability Software.
Grew business 20 - 25% year-on-year.

Product Marketing Marketing Manager Enterprise Marketing Solutions Marketing B2B Marketing