At rebuy, I own conversion-driving product initiatives for people buying and selling used devices and media. I mapped the proof of concept, MVP, and expansion of an internal pricing tool, an initiative estimated to increase annual CM1 by about €2 million.
I also discovered and led a notification re-engagement initiative that raised push opt-in rates from 69% to 78%, bringing an additional €545,000 in annual CM1. User interviews and surveys informed media scan-to-cart improvements, including a scan incentive that increased scans by 10.6%.
At TIER Mobility, I managed the global rollout of Apple and Google Single Sign-On, earning €6 million in revenue. I also designed a new sign-up journey projected to increase revenue by €3.5 million and refactored the referral service to reduce fraud risk and save approximately €1.5 million.
Earlier, I worked on product marketing for sennder’s online B2B SaaS product Orcas, where campaigns increased click-to-open ratios by 13% and onboarding by 7%. My experience also includes user research, marketplace development, and project coordination, supported by a Master of Science in Business Psychology and training in growth, monetization, experimentation, and data analytics.
