Seth Petee

Launched the Traffic Ranking Model, increasing CPM by 30% and improving advertiser campaign performance; reduced publisher inbound support tickets by over 50% via a self-service reporting dashboard and integrated major SSPs to expand inventory and raise fill rates. Aligned C-suite, Operations, and Engineering on roadmap priorities and KPIs, partnering with the CTO/CEO

Negotiated third-party vendor contracts to lower licensing spend, saving more than €80,000 annually and identifying product and process improvements to reduce CAC and increase user growth.

Managed data schemas and led analyses that increased repeat purchases and shopping funnel conversion by 15%. Developed standardized schema documentation and led monthly analyst training sessions across three regions to improve analytics consistency.

Built tools and processes that recouped over $2M in shipment losses and delivered $2M in annual savings via policy optimization; grew incidental billing from $0 to over $1M in eight months through process and product changes. Created metrics, dashboards, and cost analyses to prioritize features by financial impact.

Evaluated product lines for profitability and reduced Uber Pool geofence to save $100,000+ annually; developed analytical frameworks for budgeting, marketplace balancing, and drove growth at airports/events with pin code dispatch and high-capacity programs.

Performed sell-side, buy-side, capital raising, and valuation advisory for middle-market companies with enterprise values up to and above $500M and supported transactions totaling over $300M. Developed financial models and due diligence materials to drive deal execution.