Jiayan ZHOU
@jiayanzhou
Experienced content operations manager with a focus on user engagement.
What I'm looking for
I am a seasoned content operations manager with a strong background in user engagement and digital marketing. With a Master's degree in Computer-Assisted Translation from The Chinese University of Hong Kong, I have honed my skills in content strategy and team management while working at Changxue Network Technology Co., Ltd. since 2017.
Throughout my career, I have successfully developed and implemented content strategies for various platforms, significantly increasing user participation and engagement. My achievements include growing our WeChat public account to over 60,000 followers and achieving over 10 million total views on Zhihu. I thrive in collaborative environments, working closely with cross-functional teams to optimize projects and enhance user experiences.
Experience
Work history, roles, and key accomplishments
Senior Content Operations
畅学网络科技有限公司
Jul 2017 - Present (7 years 10 months)
As a Senior Content Operations specialist, I manage team training and content strategies for the 留学咖啡馆 APP. I optimize user-generated content, analyze user behavior, and design incentive strategies to enhance user engagement. I also oversee new media operations across platforms like Weibo and Douyin, driving significant user growth and engagement.
Project Manager
中国工业设计产业研究院
Sep 2016 - Jul 2017 (10 months)
Managed international exchange projects, including the successful organization of the 2016 World Industrial Design Conference. Responsibilities included event planning, content editing, and fostering international collaborations, significantly enhancing the organization's global presence.
IELTS Listening Teacher
新东方
Sep 2015 - Aug 2016 (11 months)
Taught IELTS listening classes with over 800 hours of instruction. Developed lesson plans and provided personalized feedback to students, helping them achieve their desired scores.
Education
Degrees, certifications, and relevant coursework
香港中文大学
文学硕士, 计算机辅助翻译
2014 - 2015
Completed a Master's degree in Computer-Assisted Translation (CAT) at The Chinese University of Hong Kong, focusing on advanced translation techniques and technology integration in translation processes.
北京体育大学
文学学士学位, 国际体育英语
2010 - 2014
Earned a Bachelor's degree in International Sports English at Beijing Sport University, emphasizing language skills and cultural understanding in the context of sports.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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