Jewels MacPherson-Zorro

I work with real estate brokerages, developers, and private capital firms to build strong, strategic brands that drive growth and credibility. My work combines marketing, creative direction, and business strategy to help teams define their identity, structure their message, and communicate their value clearly.

Focus Areas:
• Brand development and positioning
• Marketing and content strategy
• Web

Leading the rebrand of Seventy Seven Park into a real estate wealth management firm that unites real estate, mortgages, finance, and development under one brand. Driving growth through integrated marketing campaigns, and a redesigned digital presence. Managing content, social, and email strategies that enhance visibility and engagement. Building partnerships, producing client and industry events,

As the Marketing Director & Brand Innovation at Heaps Estrin Team, I lead the charge in implementing our brand strategy and driving innovative marketing initiatives. Focusing on creating exceptional client experiences, I leverage data insights and analytics to achieve measurable results.

My responsibilities span various channels, from digital and print to video and social media, while managing c

NEXT Canada is a national, non-profit organization that develops exceptional talent to create world-class ventures and propel technology adoption. NEXT Canada is a leader in the delivery of cutting-edge programming designed to foster lifelong entrepreneurship in three streams: NextAI, Next 36, and Next Founders. To date, NEXT has launched over 400 ventures, raised $1.3B of equity capital, and crea

The Heaps Estrin Team brings more than 150 years of combined real estate experience, strong international reach, and industry-leading marketing expertise. Over the years, The Heaps Estrin Team has grown from a small family-run business into the No. 1 team in Canada and Central Toronto.

As the Marketing Manager, I was responsible for developing marketing and promotional strategies and materials fo

Collaborated with clients in the Cannabis, Hospitality, and Real Estate industries to create designs and develop business collateral.

Responsible for scheduling client meetings, creating proposals and contracts, and ensuring project completion within budget and timeline.

Developed various visual aids and graphics, including product packaging, logos, branding, brochures, print material, and websi

Contributed to the growth of CCA by managing and driving the success of high-volume accounts across London, Winnipeg, Saskatoon, & Regina, resulting in positive business outcomes.

Demonstrated motion graphics and video production expertise, elevating the company's marketing efforts and offering clients unique and engaging visual solutions.

Luxurious, 2-story restaurant that represents a marriage of Eastern Mediterranean cuisine with strong influences from both traditional and local ingredients & cocktails.

As the Reservations Manager & Events Coordinator at Byblos, I was responsible for booking a high volume of reservations, coordinating large party events and venue buyouts. Hiring, training, scheduling, and managing the hostess te

Luxurious, 2-story restaurant that represents a marriage of Eastern Mediterranean cuisine with strong influences from both traditional and local ingredients & cocktails.

As the Reservations Office Assistant at Byblos, I was responsible for customer service and taking reservations for guests. Assisting customers over the phone and in person, answering their questions and organizing their reservati

Luxury outdoor bar with 50,000 square feet of space overlooking the spectacular Toronto skyline, centered around a large pool with private cabanas, DJs & upscale eats.

As Head Lifeguard I was responsible for supervising, hiring, scheduling and evaluating the lifeguard team. Insuring that safety standards, sanitary requirements and regulations are enforced.

Business Development Executive December 2016 - June 2017
Marketing Intern October 2016 - December 2016

Virtual Reality Marketing - Real Estate
Responsible for outlining marketing strategies to maximize business performance and increase sales. Identified sales leads, organized business events, closed new business deals and developed negotiating strategies by coordinating prospect goals and requi

Located in the heart of Toronto’s entertainment district, Weslodge offers a unique dining experience inspired by the spirit of a traditional Western saloon.

As a Hostess at Weslodge, I was responsible for welcoming guests in a warm and friendly manner, seating guests and monitoring restaurant activity to determine seating and dining flow. Responded to guest inquiries and requests in a timely, fri

Luxury outdoor bar with 50,000 square feet of space overlooking the spectacular Toronto skyline, centered around a large pool with private cabanas, DJs & upscale eats.

As a Lifeguard at Cabana Pool Bar, I was responsible for preventing patrons from drowning and other injuries from occurring. I ensured the safety of patrons by minimizing or eliminating hazardous situations or behaviours.

Monitor the area and maintain a strict watch on the individuals in and around the swimming area.

Teach Swimming lessons to children and adults

Ensure that all rules and regulations are followed

Provide lifesaving care in case of emergencies as well as first aid for injuries

Responsible for developing deep, long lasting relationships with customers that lead to an increase in sales, service, and loyalty.

Provide cosmetic sales expertise in order to ensure customer satisfaction and meet sales targets, in accordance with policies, Mission, Vision and Values.

Completed a UX Design program at BrainStation from January to March 2023.

Earned a Business Marketing Diploma from Mohawk College from 2014 to 2016.

Studied Media, Information & Technoculture at Western University from 2011 to 2014.