Benjamin Porter

Run a publicity, growth and business development consultancy for artists, creative agencies and B2B companies. Current work includes publicity campaigns for independent music, regional GTM and outbound strategy, AI-assisted audience research and messaging, sales enablement and new-business outreach. Build practical campaigns across email, social selling, content and earned media.

Lead ANZ public-sector business development across outbound strategy, email marketing, ABM and social selling. Built the engine across HubSpot and Salesforce. Delivered AUD 3M+ sourced pipeline at 121% of target, influenced AUD 850K ARR, and achieved 34% reply and 56% open rates. Authored the ANZ GTM operating plan and execution playbook, using AI-assisted research and messaging.

Ran new business development for The Dylan Agency, the Sydney creative agency of ex-BMF Managing Partner Dylan Taylor. Helped win IOOF Holdings and partnered on the Advice Academy adviser education campaign. Built the CMO-level target list, authored the agency GTM, positioning and content strategy, and opened conversations with national brands. Contributed to 10% year-on-year revenue growth.

Ran new business development for Mr Mumbles, a Sydney agency known for distinctive brand-voice work. Supported the pipeline behind 7% year-on-year agency growth and helped win or grow Simply Energy, Asahi, MetLife, Qantas and Club Med. Engaged senior marketers across KPMG, Service NSW, FOX Sports, Mercer and AccorHotels.

Ran APAC delegate and sponsorship sales from Singapore, owning the HR Law portfolio end to end. Delivered SGD 423K in FY2016 and SGD 342K in H1 FY2017. Used Pardot and Salesforce data to sequence and convert delegates and sponsors. Sold flagship events to Microsoft, KPMG, the Australian Taxation Office, Transport for NSW and Coca-Cola Amatil, partnering with marketing on campaigns.

Publicity and marketing for independent artists, film, community organisations and small businesses. Delivered national press across Sydney, Adelaide and Edinburgh Fringe campaigns, including the Sydney Morning Herald, Daily Telegraph and ABC Radio. Secured trade coverage for Australian independent film The Lighthouse and led the Multicultural Aged Care rebrand and government-backed launch.

B2B conference sponsorship sales across financial services and technology. Increased revenue from cleantech startups by 20% for the 7th Annual Cleantech Forum, selling professional-development and event packages to senior business decision-makers and using campaign analysis to improve future offers.

Held various roles in business development, account management, and communications, contributing to significant projects and campaigns for notable clients.

Delivered research-led outbound email and social motion at Granicus, generating 34% reply and 56% open against internal benchmarks. Sourced AUD 3M+ pipeline (121% of target) and contributed to AUD 850K in ARR closed by sales, qualifying opportunities across local, state and federal government and supporting 9 account expansions.

Delivered AUD 3M+ sourced pipeline at 121% of target and achieved 34% reply (56% open) versus internal 8% and 21% benchmarks. Sourced and qualified opportunities across local, state, and federal government and supported 9 account expansions through outbound email and social outreach.

Delivered AUD 3M+ sourced pipeline at 121% of target, generating 34% replies and 56% opens versus internal benchmarks (8% reply, 21% open). Sourced and qualified local, state, and federal government opportunities (including major metro councils), built outbound email and social motion supporting 9 account expansions, and grew a LinkedIn audience from 10K to 13K+.

Completed a Diploma of Music Industry, gaining an understanding of the music sector and its dynamics, which is essential for effective communication and marketing strategies within the industry.

Achieved a Diploma of Digital Media, focusing on the integration of digital technologies in media production, which enhances marketing and communication efforts in various sectors.

Earned a Post Graduate Certificate in Marketing, equipping with advanced marketing strategies and practices essential for driving business growth and engagement.

Completed a Diploma of Business - Marketing, providing foundational knowledge in marketing principles and practices applicable across various industries.

Obtained a Certificate in Media Techniques: Journalism, focusing on media production and journalistic practices, enhancing communication skills in marketing.