Open to opportunities

Benjamin Porter

@benjaminporter

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Experienced ANZ marketing, sales and business development specialist.

Australia

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What I'm looking for

I seek a role that fosters collaboration and innovation, allowing me to drive impactful sales and marketing strategies.

With over 20 years of experience in Government, MarComms, and Growth, I possess a deep understanding of the priorities and challenges faced by ANZ government professionals. My expertise lies in strategic marketing and demand generation, where I have consistently exceeded targets and delivered measurable results. At Granicus, I successfully implemented high-impact messaging campaigns that achieved remarkable open rates and contributed to significant pipeline growth.

Throughout my career, I've led national marketing campaigns and built brand visibility for various organizations. My approach emphasizes collaboration, agility, and clear communication, which are essential for driving meaningful outcomes in a complex and evolving landscape. I am passionate about leveraging my skills to enhance brand presence and expand impact across the ANZ market.

Experience

Work history, roles, and key accomplishments

Current

Strategic Growth Specialist

Current

Granicus

Feb 2024 - Present (1 year 4 months)

Generated AUD 1.7M pipeline and contributed AUD 536K revenue across ANZ government in FY24.
o Drove growth across government tiers, engaging execs to align solutions with strategic priorities.
o Led outbound campaigns tailored to public sector buying cycles.
o Shaped GTM with marketing, refined event positioning.
o Strengthened ANZ presence and repositioned Granicus.

Lead Generation Market Analysis Campaign Strategy Social Selling Brand Awareness Cross Functional Collaboration CRM Management Event Strategy Customer Engagement

Director of Marketing & Business Development

The Dylan Agency

Mar 2019 - Feb 2022 (2 years 11 months)

Acquired key accounts through strategic business plans and digital outreach campaigns. Increased agency revenue by implementing effective marketing methodologies and translating market feedback into actionable strategies.

Account Management Digital Marketing Sales Strategy Client Engagement Revenue Market Insights Social Media Marketing Brand Development Campaign Management Creative Strategy

Director of Marketing & Business Development

Mr Mumbles

Feb 2018 - Aug 2019 (1 year 6 months)

Led marketing and business development efforts, acquiring significant accounts and increasing agency revenue. Utilized targeted social media campaigns to enhance client engagement and brand visibility.

Marketing Strategy Revenue Business Development Campaign Execution Market Research Strategic Planning

Business Development Manager, APAC

Aventedge

Feb 2015 - Aug 2017 (2 years 6 months)

Drove new business revenue through sponsorship and delegate acquisition for conferences across APAC. Managed key accounts and collaborated with marketing to innovate product development.

Business Development Account Management Event Planning Consultative Selling Revenue Campaign Planning Product Development

Founder

GetPublic

Oct 2012 - Feb 2015 (2 years 4 months)

Provided marketing and business development services for various clients, focusing on brand awareness and targeted social media campaigns. Increased brand visibility for clients significantly.

Brand Development Social Media Marketing Business Strategy Client Engagement Campaign Management Public Relations Marketing Strategy Digital Marketing

Account Executive

Terrapinn

Jun 2011 - Oct 2012 (1 year 4 months)

Sold professional development packages to key business decision-makers and conducted campaign analysis to drive product development across various sectors.

Sales Account Management Campaign Analysis Product Development Business Development Market Research Communication Skills Negotiation Strategic Selling

Various Contract Roles

Various

Jan 2001 - Jul 2008 (7 years 6 months)

Held various roles in business development, account management, and communications, contributing to significant projects and campaigns for notable clients.

Project Management Communication Event Coordination Marketing Campaigns Client Engagement Account Management Strategic Planning Media Relations Government Relations

Education

Degrees, certifications, and relevant coursework

TAFE NSW

Diploma of Music Industry, Music Industry

2018 -

Completed a Diploma of Music Industry, gaining an understanding of the music sector and its dynamics, which is essential for effective communication and marketing strategies within the industry.

QANTM College

Diploma of Digital Media, Digital Media

2010 -

Achieved a Diploma of Digital Media, focusing on the integration of digital technologies in media production, which enhances marketing and communication efforts in various sectors.

University of Sydney

Post Graduate Certificate in Marketing, Marketing

2008 -

Earned a Post Graduate Certificate in Marketing, equipping with advanced marketing strategies and practices essential for driving business growth and engagement.

Hunter College of Business

Diploma of Business - Marketing, Business - Marketing

2000 -

Completed a Diploma of Business - Marketing, providing foundational knowledge in marketing principles and practices applicable across various industries.

City & Guilds of London Institute

Certificate in Media Techniques: Journalism, Media Techniques

2000 -

Obtained a Certificate in Media Techniques: Journalism, focusing on media production and journalistic practices, enhancing communication skills in marketing.