Francis Ray Tobias

I’m a Growth Marketer and CRM Specialist with 5+ years of experience in B2B and fintech, combining outbound marketing, CRM management, and marketing automation to drive measurable results. I’m proactive, adaptable, and highly organized in fast-paced environments where execution and iteration matter.

I’ve supported growth initiatives tied to over $100M in transactions and $2M+ in revenue generated in under a year, building quarterly go-to-market strategies for growth, acquisition, retention, and campaign performance objectives. I’m especially strong in campaign strategy, outbound prospecting, lead generation, and lifecycle marketing.

In my roles, I managed HubSpot campaign analysis, CRM reporting, audience segmentation, and campaign performance optimization. I built and managed automated workflows, nurture sequences, customer engagement campaigns, and email marketing programs—while working cross-functionally on CRO initiatives, A/B testing, and sales funnel support to improve execution and reporting accuracy.

I use tools like HubSpot, Salesforce (Lightning Experience & Pardot), Apollo, Klaviyo, Mailchimp, and LinkedIn Sales Navigator to monitor lists, launch campaigns on time, and maintain CRM quality. I also support broader marketing operations—using Zapier, Zoho CRM, Clay, and deliverability/domain setup with Namecheap and GoDaddy—to help teams move quickly without sacrificing quality.