Open to opportunities

Jericho Rosales

@jerichorosales

Message

Paid media strategist with 3+ years managing Meta & Google campaigns and 30-day content engines.

Philippines

Message

What I'm looking for

I’m seeking remote, full-time partnerships where I can run disciplined Meta & Google paid media, build funnel-driven content systems, and deliver decision-ready performance reporting with reliable account management and fast execution.

I’m a digital marketing operator with 3+ years of campaign management at one of the Philippines’ largest retail conglomerates. I specialize in paid media and content strategy for DTC and B2B brands, with a full-stack approach from strategy to KPI design.

I build funnel-ready Meta Ads campaigns and content engines that teams can execute consistently—using brand audits, buyer personas, TOF/MOF/BOF funnel architecture, and clear decision rules tied to performance thresholds. In practice, I’ve designed 30-day builds like a DTC fragrance Meta Ads campaign and a B2B EdTech content engine.

My work emphasizes disciplined execution and reliable account management: I coordinate creative, scheduling, budget tracking, and performance reviews across concurrent projects. I also partner with internal teams and external stakeholders to translate data into decision-ready summaries.

Now remote-ready, I’m seeking engagement with founders, agencies, and growing brands that need structured campaign builds, KPI clarity, and async-first execution—supported by Google Ads and Meta Blueprint coursework plus hands-on tracking experience.

Experience

Work history, roles, and key accomplishments

Marketing Assistant Manager

Robinsons Retail Holdings Inc.

May 2023 - May 2026 (3 years)

Orchestrated 300+ brand activations and 150+ marketing campaigns annually, coordinating creative, scheduling, budgets, and performance reviews across concurrent projects. Collaborated on paid media briefs and performance cycles, delivered 50+ branding events per year with end-to-end vendor and timeline management, and produced decision-ready performance and weekly reporting for senior stakeholders

Paid Media Brief Development Budget Management performance reporting Event Project Management SOP & Runbook Creation

Content Creator & Social Media

Turo Turo UK

May 2022 - Jul 2022 (2 months)

Planned and executed a multi-platform content calendar, producing Meta-native content optimized for organic reach and ad reuse. Coordinated content production end-to-end and served as the primary remote liaison to the company director using async-ready communication and native platform analytics.

Meta Native Social Content Remote Stakeholder Communication Performance Tracking Async First Operations

Education

Degrees, certifications, and relevant coursework

National University — Manila

Bachelor of Science, Hospitality Management

2018 - 2022

Grade: Magna Cum Laude; Consistent Dean’s Lister & Scholar

Activities and societies: Nominee—Junior Student Leadership Awards and Most Promising Hospitality Management Student Award

Earned a Bachelor of Science in Hospitality Management at National University (Manila), graduating Magna Cum Laude. Recognized as a consistent Dean’s Lister and Scholar, with award nominations during the program.