Monica Lee Villarasco

I help brands grow with high-performing paid social operations, marketing automation, and AI-powered workflow improvements. I’m especially strong at turning messy campaign and lead data into clean, usable reporting that teams can act on immediately.

Recently, I managed high-volume Meta and TikTok ad operations across up to 700 active ad accounts per brand. I handled creative uploads and tracking hygiene (naming conventions, flight dates, metadata tags), ran daily QA for rendering and conversion event tagging, and made real-time adjustments to budget pacing, underperforming flags, and audience refinements.

On the lead generation side, I’ve nurtured 500–1,000 warm leads weekly through Facebook, Instagram, and ManyChat automation—booking 5–10 qualified sales calls per week. I maintain fast response times during peak hours and use structured CRM/pipeline tracking to monitor progress and appointment metrics.

Across my freelance work, I designed and deployed ManyChat chatbot systems for lead capture, FAQ automation, and appointment booking, and I ran Meta paid social campaigns with A/B testing, scaling, and retargeting to drive measurable ROI. I also bring operational rigor from supervisor and customer support roles, so my work stays accurate, compliant, and stakeholder-ready.