I planned, launched, and optimized Meta campaigns for client goals, audiences, and budgets, working across Facebook and Instagram placements. I tested audiences, creatives, and copy, then used campaign performance to guide optimization.
As a Freelance Digital Marketing / Ads Assistant at NextLevel Digital Marketing Company/ Freelance, I supported campaign setup, audience research, creative testing, reporting, and client updates. On my Meta Ads Lead Generation Campaign project, I tested campaign variations and monitored lead acquisition metrics to inform optimization.

