Judi Melendrez

I’m a results-driven Paid Social Specialist with 5+ years of experience managing Meta (Facebook & Instagram) advertising campaigns end-to-end for e-commerce and consumer brands. I focus on campaign structuring, creative performance analysis, and data-driven optimization to improve ROAS and acquisition efficiency.

Since 2022, I’ve managed Meta Ads campaigns as Self-Employed, including campaign build, optimization, scaling, and reporting. I work with monthly advertising budgets of up to USD $30,000+ and use structured testing frameworks that separate creative testing and scaling phases for clearer performance decisions.

I translate data into action through performance reports built with Google Sheets and Looker Studio, and I continuously monitor metrics like CTR, CPM, and CAC to refine audiences and creative hooks. I also collaborate with brand teams and stakeholders remotely, delivering consistent reporting, actionable insights, and improved campaign efficiency through ongoing experimentation.