Open to opportunities

Bernard Jay Mercado

@bernardjaymercado

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Digital marketer and virtual assistant driving growth through data-driven campaigns and creative content.

Philippines

Message

What I'm looking for

I seek a role where I can drive growth with data-driven marketing, lead creative content and paid campaigns, and provide organized virtual assistance in a collaborative, growth-oriented team.

I am a digital marketer and virtual assistant with 3+ years of experience in user acquisition, PPC optimization, content strategy, and administrative support across startups and e-commerce. I combine creativity and data to deliver measurable results, from doubling user bases to improving retention.

My work spans paid advertising, social media growth, video editing for social platforms, and CMS management, with hands-on experience scheduling high-volume content and producing conversion-focused scripts. I have led campaigns that grew platforms to hundreds of thousands of users and negotiated strategic partnerships.

I hold multiple HubSpot certifications in digital and content marketing, a BA in Film (Cum Laude) from the University of the Philippines Diliman, and a track record of award-winning creative work showcased in local and international film festivals.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer & Virtual Assistant

Current

Carved Culture

Jun 2025 - Present (4 months)

Scheduled 100+ monthly posts across multiple social platforms and edited 30+ product demo reels while delivering administrative support to optimize e-commerce marketing and operations.

Social Media Management Video Editing Facebook Ads Manager Copywriting Data Entry Analytics

Creative Director

Kumu

Jul 2022 - Nov 2023 (1 year 4 months)

Directed content and growth strategy, doubling the user base to 500K in one year and achieving 6M+ lifetime hits while increasing day-one retention by 15% through paid ads and social campaigns.

Content Strategy Growth Marketing Paid Social Creative Direction Retention Social Media Video Content

Managing Editor & PPC Strategist

Penlab

May 2020 - Jul 2022 (2 years 2 months)

Led paid microtargeted ad campaigns that grew the platform to 200K+ users with 2M hits and negotiated an acquisition deal with Kumu in 2022.

PPC Strategy Facebook Ads Manager Campaign Optimization A B Testing Analytics User Acquisition Negotiation Content Editing

Scriptwriter

.dotZero

Apr 2020 - Jul 2020 (3 months)

Developed conversion-focused scripts for Facebook and YouTube campaigns to improve ad performance and audience engagement.

Copywriting Facebook Ads YouTube Ads Storyboarding Content Strategy

Freelance Copywriter

Freelance

Jan 2019 - Present (6 years 9 months)

Produced copy for campaigns including AirAsia’s 'Chasing Wonders: Iloilo' viral video which garnered over 1.8M Facebook views.

Copywriting Content Creation SEO

Education

Degrees, certifications, and relevant coursework

University of the Philippines Diliman

Bachelor of Arts, Film

Grade: Cum Laude

Activities and societies: Selected in 15+ local and international film festivals, winning 5 awards and receiving 15 nominations; film voted Top 2 Filipino short film of 2015.

Completed a Bachelor of Arts in Film, graduated Cum Laude and received the Best Thesis Award for Man in the Cinema House (2015).