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An Jael

@anjael

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Paid Social Specialist with 5+ years optimizing Meta and TikTok ads to drive ROAS, leads, and sales.

Philippines

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What I'm looking for

I’m looking to keep building and scaling high-performing Meta and TikTok campaigns in an agency-style environment, using structured A/B testing, audience strategy, and data-driven reporting to grow ROAS, leads, and sales for international brands.

I’m a Paid Social Specialist with 5+ years of experience managing and optimizing Facebook, Instagram, and Tiktok advertising campaigns in an agency environment. I build campaigns, shape audience strategy, and focus on performance optimization to drive sales, generate leads, and improve return on ad spend.

I’ve worked with international retail brands, including Australian businesses, and I’m known for structured, data-driven campaign execution. I support campaign build, audience segmentation, and ongoing optimization, using performance reporting and insights to guide testing and scaling decisions.

Across my work, I’ve supported 80+ ad variations monthly to improve testing and optimization speed. I’ve contributed to a 17% increase in Meta ROAS and a 13% reduction in cost per result through continuous campaign optimization, and I’ve used Facebook Insights, GA4, and Data Studio to track outcomes and inform next steps.

Experience

Work history, roles, and key accomplishments

Social Media Assistant (Remote)

Pattern Inc.

Sep 2021 - Apr 2026 (4 years 7 months)

Supported setup, monitoring, and optimization of paid social campaigns across multiple international retail accounts in an agency environment, including campaign build, audience segmentation, and performance optimization. Contributed to a 17% increase in Meta ROAS and a 13% reduction in cost per result through structured testing, and supported 80+ ad variations monthly.

A B Testing Performance Optimization Audience Targeting Audience Segmentation Retargeting Lead Generation performance reporting Data Studio Remote Facebook Ads Manager Facebook Ads Facebook Advertising Facebook Marketing TikTok Advertising Campaign Management

Real Estate Virtual Assistant

Greenbow Media

Jan 2019 - Mar 2020 (1 year 2 months)

Managed social media content scheduling and executed targeted Facebook ad campaigns for real estate listings to generate leads. Created content calendars and produced promotional graphics and basic video assets using Canva.

Lead Generation Canva Email Management Content Creation Appointment Setting Appointment Scheduling Administrative Support Ebooks Design Filmora Remote Social Media Management Social Media Marketing Admin Tasks Administrative Work Organic Social Media Calendar Management

Trainer (T-Mobile Account)

teleperformance.com

May 2017 - Jul 2018 (1 year 2 months)

Facilitated onboarding & product training for new hires and existing team members
Conducted call monitoring, coaching sessions, and performance evaluations
Prepared daily and weekly reports on team performance and training progress
Collaborated with managers and stakeholders on reporting, analysis, and process improvements
Maintained training records, documentation, & administrative reports

Coaching And Training Coaching And Development Training Development Training Facilitation Training

Tier 2 Technical Support

Convergys Corporation

Jun 2014 - Apr 2016 (1 year 10 months)

Provided phone and email support to customers, resolving technical issues and service concerns
Troubleshot internet, modem, and connectivity issues using diagnostic tools
Documented customer interactions and maintained accurate account records
Escalated complex cases and coordinated with internal teams for resolution
Delivered high-quality customer service while managing a high volume of inquiries

Outbound Calling Router Repair Customer Engagement Customer service management CRM Management Customer Experience Troubleshooting (Wi Fi

Product Support Representative

Concentrix

May 2013 - Mar 2014 (10 months)

Handled inbound customer inquiries and provided product support and troubleshooting assistance
Scheduled service appointments and created support tickets for field technicians
Performed upselling and cross-selling of products and services based on customer needs

Education

Degrees, certifications, and relevant coursework

Capitol University

Certificate of Teaching in Secondary Education, Secondary Education

2018 - 2019

Earned a Certificate of Teaching in Secondary Education at Capitol University (Nov 2018–Apr 2019).

University of Science and Technology of Southern Philippines

Bachelor of Science in Technology Communication Management, Technology Communication Management

2009 - 2013

Earned a Bachelor of Science in Technology Communication Management from the University of Science and Technology of Southern Philippines (Jun 2009–Apr 2013).