Looking for a job

Jerfi Apa

@jerfiapa

Message

I drive rare-disease launches, brand strategy, and commercial growth across international markets.

Turkey

Message

What I'm looking for

I'm looking to lead patient-centric, compliant marketing and launch strategy in rare diseases or biotechnology, partnering across global and regional teams to build brands, improve diagnosis and access, and deliver measurable commercial performance.

I've led rare-disease marketing and launches at BioMarin across Europe, Canada, Australia, New Zealand, Russia, the Middle East, and Turkey. Most recently, I managed EUCAN marketing for enzyme replacement therapies, including digital programs and localized materials for 25 markets.

I helped deliver VOXZOGO's record-breaking EUCAN launch, achieving 197% AOP realization in 2022, and drove 6% year-over-year MPS revenue growth in 2024. I build integrated brand plans, executive performance dashboards, diagnostic programs, congress campaigns, and field-team alignment.

Earlier, I grew psychiatry and oncology revenue by more than 100% at Adeka and conducted Phase II-IV clinical trials at Pfizer. I bring patient-centric, compliant marketing experience spanning commercial strategy, market insights, stakeholder engagement, budgeting, and cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Assoc. Director, EUCAN Regional Marketing

BioMarin

Feb 2023 - Jun 2025 (2 years 4 months)

Led marketing activities across the EUCAN region for the ERT portfolio, including digital programs. Achieved 6% YoY MPS revenue growth in 2024 and developed integrated brand plans aligned with global strategies.

Marketing Strategy Product Launch Digital Marketing Marketing Planning Stakeholder Engagement Compliance Budget Management Vendor Management

Assoc. Director, EUCAN Regional Launch Planning & Market Insights

BioMarin

Oct 2022 - Feb 2023 (4 months)

Developed weekly VOXZOGO EUCAN Executive Summary Dashboards for business performance insights and presented to executive leadership. Updated automated dashboards using Salesforce.com and Power BI.

Salesforce Power BI Data Analysis Dashboard Development Executive Reporting

Assoc. Director, Zone 4 Marketing Operations Manager

BioMarin

Jan 2018 - Dec 2020 (2 years 11 months)

Supported Zone 4 Leader in governance, budget management, and strategic planning. Led communication frameworks and organized regional meetings and performance reviews.

Marketing Operations Budget Management Strategic Planning KPI Tracking

Senior Scientific Territory Manager

BioMarin

Nov 2012 - Dec 2017 (5 years 1 month)

Drove field awareness in MPS diseases, resulting in record new patient findings. Managed marketing projects for Turkey and introduced local marketing agencies.

Field Marketing Patient Advocacy Agency Management Sponsorship

Product Manager – Psychiatry & Oncology

Adeka Ilac San. Ve Tic. A.S.

Oct 2009 - Oct 2012 (3 years)

Developed and implemented marketing strategies leading to over 100% revenue growth. Managed the launch of a new antidepressant and strengthened KOL relationships in psychiatry.

Product Management Marketing Strategy Budget Management KOL Management Forecasting

Senior Clinical Research Associate

Pfizer

Sep 2004 - Sep 2009 (5 years)

Conducted multi-centered Phase II-IV clinical trials in oncology, ophthalmology, and cardiovascular diseases. Served as Regional CRA Trainer and Drug Safety Subject Matter Expert.

Clinical Trials Oncology Ophthalmology Cardiovascular Training Drug Safety