Burce Ciftciguzeli

Family matters, now fully resolved. Personal development: P4C training and voice acting course (in progress); volunteer audiobook reader for visually impaired people.

- Defined the marketing structure during the integration of Luxottica, Essilor İşbir, Essilor Opak and Esel; set up Brand Marketing (lenses and frames), Trade Marketing, Medical Marketing and Training teams.
- Led category and portfolio strategy for Türkiye, focusing on lens brand management.
- Planned and delivered B2B and B2C trade marketing, activations, events and training programmes within bu

• Led country sales & marketing strategy for local market, managing a team of 2 marketeers and developing marketing plans for Israel market.
• Contributed to global development work for medical brands, managing A&P budget and ensuring accurate logistic forecasts.
• Adapted brand communication material to local requirements, leading product launch processes within assigned budget.

Promoted from Brand Manager after the business moved to Teva.
- Managed the dermatology portfolio after the merger, with a USD 1M A&P budget; developed brand strategies with medical and sales teams.
- Prepared 24-month forecasts with supply, sales and trade teams.
- Prepared sales and marketing budgets and multi-year brand plans.

Joined Actavis Türkiye; the role continued through the Actavis–Allergan merger (2015) and the transfer of the business to Teva (2016).
- Built a 5-year strategy for new product launches and led all pre-launch activities.
- Managed short- and long-term sales forecasts, revised monthly to set field force targets.
- Built relationships with key opinion leaders.
- Led a 14-person sales and marketing t

- Defined assortment by category, brand and store; ran annual grow / maintain / test / delist decisions.
- Developed category and pricing strategies to improve sales and margin.
- Coordinated trade marketing and sales teams to ensure seamless execution of strategies for SEPHORA in Istanbul.

- Managed marketing plans for Binbircicek and Balkovan brands, increasing consumption and profitability.
- Coordinated trade marketing and sales teams, overseeing ATL and BTL agencies.
- Led Turkey segmentation project with Garrison Group and managed market research projects with various agencies.
- Developed and executed promotional initiatives to drive sales and brand awareness.

- Developed marketing plans for Post-It & Scotch brands, utilizing market research data to identify target customers and market segments.
- Analyzed customer database to identify opportunities and communicated them to sales representatives.
- Created branding materials aligned with communication plans to enhance brand awareness and favorability.

- Developed long and short term business plans for stationery and building adhesives, managing a $1 million marketing budget.
- Identified growth opportunities by analyzing market trends, conducting consumer research, and establishing targeted market share.
- Led advertising, merchandising, and trade promotion programs, coordinating with external parties like advertising agencies and printing comp

- Coordinated communications with suppliers and updated sales and marketing managers on global trends, brand news, and new launches.
- Planned and managed marketing efforts for the brand "Pilot," ensuring effective control of expenses and achieving marketing objectives within budgets.
- Developed in-store promotional themes for product launches and major events.
- Worked with Umur Coop. designers