Seçil Çetiner
@seiletiner
Strategic marketing leader with 15+ years of experience.
What I'm looking for
I am a strategic marketing leader with over 15 years of experience in both B2B and D2C sectors. My expertise spans various industries, including automotive, retail, technology, food, media, and publishing. I have successfully orchestrated cross-functional marketing campaigns for more than 10 brands, achieving significant improvements in customer acquisition costs and lead generation.
Throughout my career, I have led digital marketing initiatives that contributed to the growth of platforms like the UK-based Women Automotive Network, which now boasts over 40,000 members. My role as Managing Director at Go Social Digital Communications Agency allowed me to drive comprehensive marketing strategies, resulting in a 20% surge in marketing ROI for key clients. I am passionate about leveraging data-driven marketing to enhance brand visibility and customer engagement.
Experience
Work history, roles, and key accomplishments
Managing Director
Go Social Digital Communications Agency
Jan 2017 - Present (8 years 6 months)
Led a team of 9 professionals across performance marketing, creative, content, and account management. Directed a 4 Million TRL marketing investment, designing equity campaigns and commercially focused initiatives to deliver ROI and growth.
Senior Marketing Manager
Interspor
Jan 2014 - Present (11 years 6 months)
Developed and executed corporate marketing plans covering website launch, advertising, SEO/SEM, display ads, events, and partner programs. Spearheaded digital marketing plans, content creation, and product launches for Voit, achieving a 15% growth in online sales within one year.
Marketing Communications Manager
Boyut Publishing Group
Jan 2009 - Present (16 years 6 months)
Managed marketing communications, product development, campaign planning, and data management. Shaped content development, supplementary materials, packaging, and product design for children’s educational sets.
Product & Marketing Communications Executive
Boyut Publishing Group
Jan 2008 - Present (17 years 6 months)
Orchestrated the execution of 30+ marketing campaigns annually, closely monitoring campaign performance and making data-driven decisions to optimize ROI and effectiveness. Launched multi-channel marketing campaigns integrating print, online, and broadcast media.
Brand Executive
Severin
Jan 2007 - Present (18 years 6 months)
Boosted brand reputation and user engagement for the flagship bread maker product by planning and executing experience events, media advertisements, and in-store tasting activities. Led the preparation and execution of three domestic and international trade fair participants.
Sponsorship & Event Marketing Specialist
Doğan Burda Magazine Group
Jan 2005 - Present (20 years 6 months)
Orchestrated 10+ event projects annually, securing sponsorships exceeding at least $50K per event via strong partner relationships that led to a 15% cost reduction. Managed various projects including festivals and awards ceremonies.
Education
Degrees, certifications, and relevant coursework
Quincy College
Associate Program, Marketing
Completed an Associate Program in Marketing, gaining foundational knowledge in marketing principles and strategies. This program provided a comprehensive understanding of market dynamics and consumer behavior.
Akdeniz University
Bachelor's Degree, Business Administration (Hospitality Management)
Obtained a Bachelor's Degree in Business Administration with a focus on Hospitality Management. The curriculum covered essential business concepts and specialized knowledge in the hospitality sector.
Availability
Location
Authorized to work in
Job categories
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