Seçil Çetiner

@seiletiner

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Strategic marketing leader with 15+ years of experience.

Turkey

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What I'm looking for

I am seeking a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

I am a strategic marketing leader with over 15 years of experience in both B2B and D2C sectors. My expertise spans various industries, including automotive, retail, technology, food, media, and publishing. I have successfully orchestrated cross-functional marketing campaigns for more than 10 brands, achieving significant improvements in customer acquisition costs and lead generation.

Throughout my career, I have led digital marketing initiatives that contributed to the growth of platforms like the UK-based Women Automotive Network, which now boasts over 40,000 members. My role as Managing Director at Go Social Digital Communications Agency allowed me to drive comprehensive marketing strategies, resulting in a 20% surge in marketing ROI for key clients. I am passionate about leveraging data-driven marketing to enhance brand visibility and customer engagement.

Experience

Work history, roles, and key accomplishments

Managing Director

Go Social Digital Communications Agency

Jan 2017 - Present (8 years 6 months)

Led a team of 9 professionals across performance marketing, creative, content, and account management. Directed a 4 Million TRL marketing investment, designing equity campaigns and commercially focused initiatives to deliver ROI and growth.

Performance Marketing Creative Direction Content Management Account Management ROI Optimization Influencer Marketing B2C Marketing B2B Marketing

Senior Marketing Manager

Interspor

Jan 2014 - Present (11 years 6 months)

Developed and executed corporate marketing plans covering website launch, advertising, SEO/SEM, display ads, events, and partner programs. Spearheaded digital marketing plans, content creation, and product launches for Voit, achieving a 15% growth in online sales within one year.

Digital Marketing SEO SEM Content Creation Product Launch Competitor Analysis Dealer Relations Branding

Marketing Communications Manager

Boyut Publishing Group

Jan 2009 - Present (16 years 6 months)

Managed marketing communications, product development, campaign planning, and data management. Shaped content development, supplementary materials, packaging, and product design for children’s educational sets.

Marketing Communications Product Development Campaign Planning Data Management Content Development Product Design Loyalty Programs TV Marketing Brand Awareness Project Management

Product & Marketing Communications Executive

Boyut Publishing Group

Jan 2008 - Present (17 years 6 months)

Orchestrated the execution of 30+ marketing campaigns annually, closely monitoring campaign performance and making data-driven decisions to optimize ROI and effectiveness. Launched multi-channel marketing campaigns integrating print, online, and broadcast media.

Marketing Campaigns ROI Optimization Multi channel Marketing Online Media Broadcasting Website Traffic Agency Management

Brand Executive

Severin

Jan 2007 - Present (18 years 6 months)

Boosted brand reputation and user engagement for the flagship bread maker product by planning and executing experience events, media advertisements, and in-store tasting activities. Led the preparation and execution of three domestic and international trade fair participants.

Brand Reputation User Engagement Event Planning Advertising Trade Fair Participation Product Selection Partnership Marketing

Sponsorship & Event Marketing Specialist

Doğan Burda Magazine Group

Jan 2005 - Present (20 years 6 months)

Orchestrated 10+ event projects annually, securing sponsorships exceeding at least $50K per event via strong partner relationships that led to a 15% cost reduction. Managed various projects including festivals and awards ceremonies.

Event Management Partner Relationships Project Coordination Festival Planning Marketing Strategy Brand Representation Networking

Education

Degrees, certifications, and relevant coursework

Quincy College

Associate Program, Marketing

Completed an Associate Program in Marketing, gaining foundational knowledge in marketing principles and strategies. This program provided a comprehensive understanding of market dynamics and consumer behavior.

Akdeniz University

Bachelor's Degree, Business Administration (Hospitality Management)

Obtained a Bachelor's Degree in Business Administration with a focus on Hospitality Management. The curriculum covered essential business concepts and specialized knowledge in the hospitality sector.