Open to opportunities

Evrim İnan

@evrimnan

Message

I build data-driven omnichannel healthcare marketing strategies across international pharmaceutical markets.

Turkey

Message

What I'm looking for

I'm looking to lead international healthcare marketing, digital transformation, and omnichannel customer engagement initiatives where I can translate customer insight into measurable commercial outcomes.

I've led international healthcare and pharmaceutical marketing across 20+ markets, most recently advising companies through PharmaShift Consulting on commercial strategy, market entry, portfolio development, pricing, and omnichannel customer engagement.

At Nobel Pharmaceuticals, I built Global Launch Excellence frameworks and integrated digital HCP and consumer engagement for TylolHot and Anzibel, earning a 2023 Organizational Development Award. My Ph.D. research focuses on healthcare promotional effectiveness, AI-enabled communication, and evidence-based commercial strategy.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing Consultant

Current

PharmaShift Consulting

Mar 2026 - Present (6 months)

Advises pharmaceutical and consumer health companies on commercial strategy, market entry, and business growth across international markets. Leads strategic projects in brand positioning, portfolio development, pricing strategy, competitive intelligence, and go-to-market planning.

Digital Marketing Transformation Omnichannel Customer Engagement Market Entry Brand Positioning Portfolio Development Pricing Strategy Competitive Intelligence Go To Market Planning

International OTC Marketing Manager

Kervan Nutrition

Sep 2024 - Jun 2025 (9 months)

Led the international supplements portfolio strategy for FreeYu gummy supplements, defining brand architecture, growth roadmap, and multi-market launch priorities. Managed marketing budget across Türkiye and export markets, optimizing resource allocation to maximize ROI and launch impact.

Portfolio Strategy Brand Architecture Budget Management Market Launch ROI Optimization

International Senior Product Manager

Nobel Pharmaceuticals

Dec 2021 - Apr 2024 (2 years 4 months)

Designed and implemented Global Launch Excellence frameworks across 20+ markets, standardizing cross-border governance and launch alignment. Led omnichannel digital transformation and engineered integrated digital engagement frameworks for flagship cold-flu brands, receiving the 2023 Organizational Development Award.

Launch Excellence Omnichannel Digital Transformation Cross Market Governance Healthcare Professional Engagement Positioning Lifecycle Management Capacity Building Training

Senior Product Manager

Dem Pharmaceuticals

May 2020 - Dec 2021 (1 year 7 months)

Led brand strategies for key therapeutic brands, driving positioning, communication planning, and KOL engagement in CVS, Cardiology, and Hematology. Recognized with 'Best International Project Award' by licensor ROVI for brand execution excellence.

Brand Strategy Positioning Communication Planning KOL Engagement CVS Cardiology Hematology

Ph.D. Study Leave

Sep 2018 - May 2020 (1 year 8 months)

Started Ph.D. in Marketing, conducting scientific research on healthcare promotional effectiveness.

Senior Product Manager - Product Manager

Berko Pharmaceuticals

Nov 2010 - May 2018 (7 years 6 months)

Managed a 14–15 product portfolio across pediatrics, dermatology, and OTC categories, delivering an average annual growth rate of ~20%. Successfully launched 12 products and led cross-functional collaboration with Sales, Medical, and Trade teams.

Portfolio Management Lifecycle Planning Brand Strategy Promotion Strategy Optimization Field Force Alignment KPI Tracking CRM Integration Veribase

Junior Product Manager – Product Management Trainee

Abdi Ibrahim Pharmaceuticals

Nov 2007 - Jun 2010 (2 years 7 months)

Supported launch planning and promotional execution for respiratory and specialty pharmaceutical brands. Contributed to marketing plan execution, field alignment, and in-market performance tracking, ranking 3rd nationwide in the Business Unit Evaluation Index.

Launch planning Promotional execution Marketing Execution Field Alignment Performance Monitoring

Marketing Assistant

Abbott Nutrition

Mar 2006 - Nov 2007 (1 year 8 months)

Supported marketing and promotional activities for nutritional products.

Education

Degrees, certifications, and relevant coursework

Yeditepe University

Ph.D., Business Administration (Marketing)

Grade: 3.6 / 4.0

Ph.D. in Business Administration with a focus on Marketing, graduated with honors. Dissertation focused on the effectiveness of healthcare promotions and evidence-based commercial strategy.