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Jennifer Zuniga

@jenniferzuniga

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Brand marketing professional specializing in digital strategy, analytics, and go-to-market execution.

United States

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What I'm looking for

I seek a data-driven marketing role focused on brand growth, digital strategy, and cross-functional collaboration where I can lead GTM initiatives and optimize performance.

I am a brand marketing professional with a Master of Science in Marketing and hands-on experience in digital strategy, analytics, and go-to-market execution. I combine academic training in brand management and marketing analytics with practical experience across e-commerce and retail environments.

At Shark Ninja, I improved productivity by establishing a centralized digital asset repository and supported product launches by organizing marketing materials for big-box retailers and e-commerce platforms. I also recommended UX and content optimizations that boosted Amazon conversion rates by 15%.

My technical toolkit includes Adobe Creative Cloud, Final Cut Pro, Google Ads and Analytics certifications, Tableau, Qualtrics, SEO/SEM, WordPress, Squarespace, MailChimp, and various collaboration and project tools. I apply data-driven methods to campaign planning and performance analysis to deliver measurable results.

I bring a collaborative, results-oriented approach to marketing, demonstrated by successful multicultural digital campaigns and research-driven pricing and funnel optimization projects. I seek opportunities where I can drive brand growth through strategic digital initiatives and cross-functional teamwork.

Experience

Work history, roles, and key accomplishments

Brand Marketing Co-op Intern

SharkNinja

Jul 2023 - Dec 2023 (5 months)

Established a centralized digital-asset repository improving productivity by 20%, supported product launches via Salsify uploads, and increased Amazon conversion rates by 15% through website analysis and UX/content recommendations.

Digital Asset Management Salsify UX Analysis Competitive Research Go To Market SEO SEM

Sales Support Staff

Victoria's Secret Pink

Oct 2016 - Mar 2017 (5 months)

Managed merchandise shipments and replenishment to standards, increased credit card enrollment by 80%, and contributed to a 30% growth in store sales through client relationship development and product knowledge.

Merchandising Customer Relationship Management Sales Targets Visual Merchandising POS

Sales Associate

Calvin Klein

Jun 2014 - Jul 2015 (1 year 1 month)

Assisted customers to increase satisfaction and consistently surpassed daily sales targets by 15%, driving overall store revenue and boosting accessory sales by 20% through improved upselling.

Retail Sales Customer Service Upselling Visual Merchandising Revenue Growth Inventory Management POS

Education

Degrees, certifications, and relevant coursework

COOP Careers

Apprenticeship, Digital Marketing

2023 - 2023

Completed a Digital Marketing Track apprenticeship focusing on paid search, social media planning and buying, programmatic, strategy, and account management from February to June 2023.