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Ashton LaFuente

@ashtonlafuente

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Highly accomplished Director of Marketing with 10+ years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity and strategic growth.

I am a highly accomplished Director of Marketing with over 10 years of experience driving brand growth through innovative marketing strategies. My expertise lies in conceptualizing and executing high-impact print and digital campaigns, collaborating effectively with both internal teams and external agencies to expand reach across diverse market verticals. I have a proven track record in brand development, content creation across multiple media, and successful website launches.

In my current role at Visit Bastrop, I lead the strategic development and execution of all marketing initiatives, consistently achieving objectives and exceeding goals. I have successfully directed the development and management of websites and marketing materials, ensuring effective brand promotion. My analytical skills allow me to evaluate the cost-effectiveness and ROI of promotional activities, providing data-driven insights to optimize resource allocation and campaign proposals.

Throughout my career, I have demonstrated a strong ability to leverage emerging industry trends to deliver fresh and creative marketing solutions. I am passionate about enhancing brand messaging and reach, and I thrive in collaborative environments where I can contribute to strategic growth and expansion.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Visit Bastrop

Oct 2021 - Present (3 years 10 months)

Led the strategic development and execution of all marketing initiatives for the Visit Bastrop brand, collaborating closely with management, creative, and content teams to develop impactful and efficient marketing strategies. Successfully developed and implemented diverse marketing strategies across social media, digital platforms, print, and video, consistently achieving objectives and exceeding

Strategic Marketing Digital Marketing Social Media Marketing Content Management Data Analysis

Interim Director of Operations

Visit Bastrop

Oct 2023 - Present (1 year 10 months)

Spearheaded operational oversight, managing a comprehensive range of resource management activities including budgeting, financial administration, administrative unit supervision, procurement, inventory control, human resources, and safety/security protocols. Conducted in-depth analysis of existing operational workflows and performance metrics, identifying key areas for improvement and recommendin

Operational Controls Resource Management Budgeting Financial administration Process Improvement Project Management

Marketing Manager

Visit Bastrop

Sep 2017 - Present (7 years 11 months)

Led the strategic and tactical development and implementation of all marketing content for Visit Bastrop, significantly enhancing brand messaging and reach. Elevated visitbastrop.com to become the top-ranking resource for visitor information on search engine results pages through effective SEO strategies and content management.

SEO Content Management Social Media Management Brand Awareness Project Coordination

Marketing Coordinator/Manager

Hyatt Regency Lost Pines Resort & Spa

Jul 2014 - Present (11 years 1 month)

Spearheaded social media content strategy and development, significantly increasing brand awareness and engagement across social platforms. Managed and revitalized the resort's website, visitlostpines.com, by developing and implementing new, engaging content.

Social Media Strategy Content Development Email Campaigns Brand Awareness

Retail Service Manager/Personal Banker/Bank Officer

American Bank of Commerce

Jan 2009 - Present (16 years 7 months)

Provided comprehensive support to customers, assisting with account setup and closure, loan applications, and enrollment in new banking services. Provided strong leadership and direction to a team of employees, maximizing productivity and contributing to bottom-line profitability.

Customer Support Team Leadership Financial Analysis Client Relationship Management