Jennifer Pearson

I’m a strategy and growth leader with 20+ years of experience turning customer and business insights into strategies that drive acquisition, engagement and growth.

My work sits at the intersection of segment strategy, customer acquisition and execution. I enjoy identifying where the biggest opportunities are, developing a strategy around them, and then working across an organization to bring that strategy to life. In my current role, I lead national initiatives ranging from data-driven segment prioritization and campus acquisition strategy to referral programs and new digital onboarding capabilities.

I’m particularly strong at connecting strategy with execution. I’m comfortable working with data and developing the business case, but I also enjoy the people side of the work—building relationships, influencing cross-functional partners and presenting to audiences ranging from senior executives to hundreds of frontline colleagues. I’m known for bringing energy to my work and for an approachable, collaborative communication style.

I’ve spent more than 10 years working remotely while leading initiatives and collaborating with teams across Canada. While my background is in financial services, I’m interested in bringing my experience to a new industry, particularly organizations using technology to rethink customer experiences and drive growth.

I’m most interested in opportunities across segment strategy, growth strategy, customer acquisition, customer strategy and channel innovation, where I can help identify opportunities and turn them into measurable, scalable results.