Chrissy Mcmartin
@chrismcmartin
Executive leader, brand builder, and strategic connector with a proven track record of building high-impact partnerships, and top performing teams
CanadaWhat I'm looking for
At The Scotiabank Women Initiative, I built and scaled a national platform for women entrepreneurs, growing participation from 3,500 to 45,000+ and field engagement from 29% to 93%. I connected founders to funding pathways, partners, and resources that supported access to over $12B in capital.
I lead growth through partnerships, community activation, brand strategy, and enterprise change. Across Scotiabank, I’ve led high-performing teams, built inclusive entrepreneur portfolios, and positioned platforms as trusted acquisition and engagement channels.
Experience
Work history, roles, and key accomplishments
National Lead, Business Banking
The Scotiabank Women Initiative
Jan 2021 - Present (5 years 8 months)
Owned national growth strategy spanning brand, partnerships, community activation, and revenue enablement. Scaled a national growth platform for women entrepreneurs, growing participation from 3,500 to 45,000+ and increasing field engagement from 29% to 93%.
Led a regional team to top-three performance nationally. Served as subject-matter expert for small business and growth solutions.
Led multi-disciplinary teams through transformation while elevating client experience and performance. Delivered on strategic priorities while building people-first cultures.
Ranked Top 25 in Canada for performance and growth. Built inclusive, high-growth portfolios of entrepreneurs and founders.
Delivered tailored financial strategies for diverse clients.
Education
Degrees, certifications, and relevant coursework
Rotman School of Management, University of Toronto
Executive Coaching Certification, Executive Coaching
Completed an Executive Coaching Certification program at the Rotman School of Management.
Seneca College
Advisory Board Member, Advisory Board
Served as a member of the HELIX Rise Advisory Board at Seneca College.
Availability
Location
CanadaAuthorized to work in
Social media
Job categories
Skills
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