Open to opportunities

Jennifer Gonzalez

@jennifergonzalezb

Message

I build human-centered automation systems that give service businesses back time and calm.

Spain

Message

What I'm looking for

I’m looking to help purpose-led service businesses replace operational chaos with calm, human-centered systems that save time, reduce burnout, and improve the client experience.

I grew up in Madrid, Spain, where I studied Business Administration at Universidad Autónoma de Madrid (2010–2014), focusing on Accounting, HR, Banking and Finance.

I started my career in finance, spending almost 4 years in financial consulting and 2 years as a Private Banking Agent at Banco Santander, managing confidential HNW portfolios for CEOs, business owners and high-net-worth families. I consistently exceeded sales targets by 25% through consultative selling and strong client relationships.

From 2021–2023, I worked at Euroinnova in commercial consulting and education sales, managing 30–40 daily enquiries in a CRM environment and maintaining 60%+ retention. In 2023–2024, I worked across Ireland, Peru and Ecuador in international operations, building processes and coordinating complex field projects with multicultural teams, limited resources and minimal connectivity.

Since 2024, I have worked fully remotely. At JengoFlow, I supported founders and service businesses with calendar and inbox management, SOPs, project coordination, no-code automation and AI. I automated recurring tasks, saving 10+ hours per week, and reduced onboarding time by 40%.

In January 2026, I founded LARUM Studio, focused on Art Direction & Perception Strategy for Luxury Real Estate. I work with premium agencies and top producers in Spain, Panama and Paraguay, combining research, content, visual strategy, cinematic storytelling, digital experiences and editorial presentations.

Four documented property repositionings reduced Days on Market from 180–245 to 58–71 days, increased CTR up to 5x, and increased enquiries significantly, without price reductions. Across these cases, the properties were initially undervalued by approximately USD 410,000 combined.

I currently create content daily, including LinkedIn content, WordPress articles, landing pages, lead magnets, reports, data stories, presentations, campaign assets and social media creatives.

My daily tech stack includes Claude, Claude Code, ChatGPT, Gemini, Perplexity, Midjourney, ElevenLabs, LLMs, Next.js, Vercel, GitHub, Figma, Canva, Notion, Trello, Make, Zapier, WordPress, Google Workspace, Microsoft 365, GA4, Search Console, Ahrefs and Semrush.

I am detail-oriented, discreet, highly self-directed and passionate about AI, SEO, storytelling, automation and building calm, human-centered systems. I enjoy turning complex or chaotic processes into clear, repeatable solutions.

I am looking to join an international team where I can contribute hands-on, collaborate closely, learn quickly and turn ideas into complete, high-quality deliverables. Open to 20–40 hours/week, preferably part-time initially, with flexibility for the right opportunity. Fully remote, based in Paraguay (UTC-3), Spanish/EU citizen.

Experience

Work history, roles, and key accomplishments

Current

Founder & Art Director -

Current

Larum Studio

Dec 2025 - Present (9 months)

Founder & Art Director, specializing in luxury real estate, brand perception and digital marketing across Spain & LATAM. Repositioned 4 listings without price cuts, generating +427% CTR, -66% Days on Market and +228% qualified enquiries. Lead strategy, creative direction, SEO, storytelling and end-to-end campaigns, combining market intelligence, premium branding and performance-driven execution.

Virtual Assistant & Business Automation

Freelance Latin America

Jan 2024 - Nov 2025 (1 year 10 months)

I design ethical, human-centered automation systems for entrepreneurs, coaches, and therapists, reducing operational chaos and administrative workload. I streamline onboarding, communication, scheduling, and processes, helping clients reclaim 10+ hours per week and reducing onboarding time by 40% through optimized workflows, SOPs, and operational documentation.

Diseño de Sistemas y Procesos Operativos

Digital Nomad Assistant

Dec 2023 - Oct 2025 (1 year 10 months)

Designed and implemented workflow management and process automation systems for service-based businesses. Audited operational workflows, identified friction and inefficiencies, and structured scalable processes to improve productivity, consistency, and client experience. Focused on practical, human-centered automation and streamlined operations.

Restaurant Supervisor | Ireland

Man´s Friday

Mar 2023 - Nov 2024 (1 year 8 months)

Managed front-of-house operations in fast-paced environments, systematizing workflows, staff scheduling, incident protocols, and daily checklists to ensure smooth service. Coordinated complex field logistics in Peru and Ecuador with multicultural teams, limited resources, and minimal connectivity, demonstrating strong organization, adaptability, and independent decision-making.

Client Management & Operations |

Euroinnova

Mar 2021 - Mar 2023 (2 years)

Managed 30–40 daily student inquiries across multiple channels, improving conversion and retention through proactive CRM workflows, personalized follow-ups, and response templates. Consistently exceeded enrollment targets by 25% and achieved 60%+ retention. Managed multiple B2B projects, coordinating plans, timelines, responsibilities, budgets, and deadlines.

✍️ SEO Copywriter & Content Writer

Combo Comunicación

Jun 2019 - Jun 2020 (1 year)

The Challenge: Improve online visibility and lead generation for diverse businesses in a saturated digital landscape, where generic content fails to connect or convert.

My Action: I didn't just write; I reverse-engineered systems for visibility. I conducted keyword and competitor analysis to inform strategy, structured content calendars for consistent output, and optimized every piece (50+ articl

Private Banking Agent | Client Service |

Banco Santander

May 2016 - Jun 2018 (2 years 1 month)

Managed confidential portfolios for 30+ high-net-worth individuals, CEOs, and business owners, delivering precise, discreet service under demanding regulatory requirements. Exceeded targets by 25% through strong client relationships, rigorous organization, deadline management, and clear communication of complex financial information.

Financial Consultant

OVB Allfinanz

Sep 2014 - May 2016 (1 year 8 months)

Built and managed a 40+ client portfolio through consultative sales and personalized financial advice. Consistently exceeded demanding sales targets (110%), earned client trust in a highly competitive environment, and trained 5 advisors in consultative sales, client management, financial planning, and wealth management.