Tamara Luperi
@tamaraluperi
I improve processes, build conversion-focused digital marketing campaigns, and work in AI training and evaluation.
SpainWhat I'm looking for
I spent nearly 10 years at Itaú BBA Bank improving banking-product operations, leading cross-functional projects, and using data and Agile workflows to reduce bottlenecks. My experience includes stakeholder management, process optimization, data analysis, and coordinating complex initiatives across multidisciplinary teams.
After banking, I transitioned into digital marketing, where I've built brand communication strategies, content calendars, influencer campaigns, and paid social advertising, optimizing creatives and audiences through A/B testing. More recently, I've expanded into AI training and evaluation as a freelancer, applying the research, analytical thinking, and problem-solving skills developed throughout my career to model training and evaluation tasks.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Independent Professional
Sep 2022 - Present (3 years 11 months)
Led brand communication, content planning, seasonal campaigns, and conversion-focused creative. Managed paid social campaigns, A/B testing, performance analysis, influencer partnerships, and customer insights. Conducted market and competitor research, developed copy and visual assets, optimized content workflows, and launched the brand’s LinkedIn presence.
Led cross-functional banking projects and process optimization initiatives using Agile frameworks. Analyzed data and KPIs to identify gaps and improve performance, while developing SOPs and scalable workflows. Coordinated product, technology, operations, and compliance teams, managed stakeholders, and supported decision-making through reporting and operational insights.
Education
Degrees, certifications, and relevant coursework
G4 Business
Certification, AI Academy
2026 - 2026
University of Oxford
Continuing Education, Arts and Culture
2025 - 2025
Continuing education in arts and culture, focusing on how symbolic systems influence behavior.
Human Academy
Certification, Video Lab AI
2025 - 2025
Insper
Certification, Strategic Marketing
2025 - 2025
Meta
Certification, Digital Marketing Associate
2025 - 2025
Fundação Getúlio Vargas
Extension Course, Agribusiness
2021 - 2021
Activities and societies: Module 1 - Dynamics of Microeconomic Fundamentals Module 2 - Agricultural Policy Instruments Module 3 - Influence of Macroeconomic Variables Module 4 - International Outlook and Formation of Agricultural and Livestock Prices Economic Cycles
UNICAMP
Financial Economics
2014 - 2016
Universidade Paulista
Bachelor, Biomedical Science
2007 - 2011
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Social media
Job categories
Skills
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