Open to opportunities

Jennifer Brookes

@jenniferbrookes

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Award-winning Account Director ready to step into leadership roles.

Zimbabwe

Message

What I'm looking for

I am looking for a leadership role that fosters creativity and strategic growth.

I am an award-winning Account Director with a proven track record of transforming big ideas into impactful brand moments. Throughout my career, I have successfully driven strategy, creative, and communications for major brands such as Imperial Tobacco, Volkswagen Group UK, and Thomas Cook. My ability to build strong client relationships and manage cross-functional teams has been instrumental in growing accounts through insight-led planning and exceptional delivery.

In my current role at 9 Rooftops UK Ltd, I oversee marketing campaigns that span brand, digital, and creative initiatives. I excel in translating complex client goals into actionable strategies while ensuring projects remain on track. My experience includes managing multi-channel projects from pitch to post-mortem, always with a focus on delivering results that truly move the dial. I thrive in dynamic environments, bringing energy, empathy, and a healthy dose of skepticism to elevate work from good to extraordinary.

Experience

Work history, roles, and key accomplishments

Current

Account Director

Current

9ROOFTOPSUKLTD

Sep 2023 - Present (2 years 9 months)

Led marketing campaigns across brand, digital, and creative for Imperial Tobacco, building strong client relationships and managing cross-functional teams. Grew accounts through insight-led planning and exceptional delivery, translating complex client goals into actionable strategies.

Marketing Campaigns Digital Marketing Creative Strategy Client Relationship Management Team Leadership Strategic Planning Project Management Communication

Account Director

WAACHOSEN

Oct 2021 - Present (4 years 8 months)

Oversaw multi-channel projects from pitch to post-mortem, partnering closely with clients to shape strategy, steer creative, and deliver results. Managed teams, navigated deadlines, and kept stakeholders informed, bringing energy and empathy to push work from good to great.

Multi channel Marketing Project Management Client Strategy Creative Direction Team Management Brainstorming Problem Solving Campaign Delivery

Account Manager

McCann Worldgroup

Jun 2019 - Present (7 years)

Collaborated with strategy, creative, and production teams to deliver award-winning work, balancing brand-building with business-driving objectives. Managed timelines, budgets, and feedback loops with precision, while identifying opportunities for growth and building lasting client relationships.

Campaign Management Budget Management Relationship Building Creative Production Project Coordination Business Development Marketing Strategy

Digital Retention Manager

Camping & Caravanning Club

Jun 2016 - Present (10 years)

Led the charge in crafting retention strategies by analyzing member behavior, campaign performance, and customer feedback. Built data-driven plans to enhance engagement, boost loyalty, and drive conversions, combining digital wizardry with a focus on member needs.

Marketing Automation Data Analysis Retention Strategy Member Engagement Loyalty Programs Digital Marketing

CRM Manager

Homebase Bunnings

Jan 2016 - Present (10 years 5 months)

Transformed raw Nectar data into personalized campaigns, leading the direct mail trigger programme which earned a DBM Gold Award. Refined customer journeys and created effective loyalty programs, ensuring the right message was delivered at the right time.

CRM Data Analysis Direct Mail Loyalty Programs Customer Journey Mapping Campaign Management Nectar Data Marketing Strategy Award Winning Campaigns

CRM Executive

Homebase Bunnings

Jun 2015 - Present (11 years)

Engaged in campaign planning and CRM strategy, leveraging Nectar data to drive smarter, more personalized communications. Worked on email campaigns and loyalty initiatives, turning insights into action and browsers into buyers, leading to a promotion to CRM Manager.

Campaign Planning Data Utilisation Email Marketing Customer Insights Data Driven Marketing

National Communications Executive

Volkswagen Group UK

Sep 2013 - Present (12 years 9 months)

Supported senior teams across creative development, client communications, and campaign delivery for global campaigns. Became proficient in managing timelines, feedback rounds, and status reports, ensuring projects stayed on track and stakeholders were aligned.

Campaigns Client Communication Campaign Delivery Status Reporting Project Coordination Brand Strategy

Education

Degrees, certifications, and relevant coursework

Sheffield Hallam University

BA (Hons) Marketing, Marketing

Grade: First Class Honours

Achieved First Class Honours in Marketing. Studied a comprehensive curriculum that provided a strong foundation in marketing principles and practices.