Open to opportunities

Jinelle Chetty

@jinellechetty

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Strategic and data-driven marketing professional with 6+ years of experience.

South Africa

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth and collaboration in a dynamic marketing environment.

I am a strategic and data-driven marketing professional with over six years of experience in developing comprehensive marketing plans and coordinating cross-functional campaigns. My expertise lies in analyzing consumer insights to drive brand performance and align marketing strategies with business objectives, maximizing ROI and market presence.

In my current role as an Account/Marketing Executive at Agrana Fruit S.A, I have successfully managed multiple client accounts, ensuring high satisfaction and consistent brand alignment across campaigns. I developed and executed data-driven marketing strategies that led to a 30% increase in client engagement. My proactive approach to problem-solving and campaign execution has been instrumental in identifying upsell and cross-sell opportunities, contributing to significant account growth.

Throughout my career, I have collaborated with creative and media agencies to ensure brand consistency and have supported the development of annual marketing strategies that strengthen long-term customer relationships. I am passionate about leveraging market trends and competitor insights to inform strategic decisions and drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Account/Marketing Executive

Current

Agrana Fruit S.A

Nov 2020 - Present (4 years 7 months)

Managed multiple client accounts, ensuring high satisfaction and consistent brand alignment across campaigns. Developed and executed data-driven marketing strategies that contributed to a 30% increase in client engagement and coordinated digital and offline marketing campaigns. Analyzed market trends, forecasted sales, and collaborated with cross-functional teams to execute high-impact, insight-le

Marketing Strategy Client Relationship Management Google Analytics Project Management Data Analysis Influencer Marketing

Marketing & Sales Assistant

Agrana Fruit S.A

May 2018 - Oct 2020 (2 years 5 months)

Supported marketing efforts by preparing monthly campaign calendars and coordinating launches. Compiled and analyzed customer data for segmentation and targeting strategies, while also maintaining internal databases and assisting with CRM campaign updates. Managed inventory levels, processed sales transactions, and created marketing materials for internal and client-facing use.

Data Analysis CRM Inventory Management Customer Segmentation Campaign Management

Export Sales & Client Services

Mediterranean Shipping Company

Aug 2016 - Apr 2018 (1 year 8 months)

Quoted freight rates and provided solutions to meet client requirements, while managing an existing VIP client base and fostering customer relationships. Achieved weekly sales targets, compiled monthly regional statistics, and continuously secured new business to expand the client base. Communicated with inbound and outbound operations regarding customer inquiries and negotiated rates with the tra

Client Services Sales Targets Customer Relationship Management Negotiation Data Analysis Problem Solving

Sales/Accounts Administrator

Macua Engineering

Jun 2012 - Aug 2016 (4 years 2 months)

Handled customer quotations and telephonic sales, while also planning and preparing for meetings with suppliers and customers. Managed monthly payment requirements, prepared financial statements (Trial Balance, Balance Sheets, Income Statements) using Pastel, and oversaw stationery management. Performed costing of projects and captured statutory monthly purchases data.

Quotation Management Financial Reporting Supplier Management

Education

Degrees, certifications, and relevant coursework

University of Cape Town

Certificate, Digital Marketing

Currently pursuing a Certificate in Digital Marketing at UCT, focusing on strategic and data-driven marketing techniques. This program aims to enhance skills in developing marketing plans and analyzing consumer insights.

Boston Business College

BCOM Degree, Management Marketing

Completed a BCOM Degree in Management Marketing at Boston Business College in 2017. The curriculum provided a strong foundation in marketing principles and business management.

Institute Of Quality

Learnership Programme, Maritime

Participated in a Learnership Programme in Maritime at the Institute Of Quality in 2010. This program provided foundational knowledge and practical experience within the maritime industry.