Jayson Demchak

Co-developed and implemented a comprehensive action plan and pilot program focused on reducing vehicle buybacks. Directed a team of 150 field service consultants to improve repair outcomes by reducing roadblocks that prevent vehicles from being repaired.

Promoted from Supervisor, Ford Global Product Insights to Associate Director, expanding scope across competitive research, product messaging, and launch execution. Directed cross-functional vehicle launch activities and collaborated with engineering to document testing, attributes, and functionality.

Created and led execution of Performance and Motorsports communications plans to support brand and vehicle visibility. Partnered with fleet management vendor on scheduling, prep, maintenance and delivery of performance vehicles.

Worked together with Lamborghini executive staff and area managers to develop sales strategies that amplified U.S. sales 23% in 2011 and 30% in 2012. Headed dealer marketing and sales efforts across North America while maintaining consistent brand identity.

Coordinated vehicle evaluation drive programs for consumers and dealers, ensuring vehicles were prepared and ready for scheduled use. Facilitated OEM warranty program for Tier 1 performance partner, including warranty evaluation, documentation and approvals.

Planned and assisted up to 20 nationwide automotive events per year, managing project timelines and coordinating logistics to showcase new vehicles and products. Supervised transportation vendors, including contract negotiations for all nationwide shipments.

Ran sales strategy, ordering processes, logistics, and billing for a dealership parts support program. Served as key contact for technical issues involving a low-volume, street-legal race car, supporting dealer, customer and program needs.

Activities and societies: Evans Scholars Alumni Association

Bachelor's degree from Michigan State University. Member of the Evans Scholars Alumni Association.