Looking for a job

James Connelly

@jamesconnelly

Commercial operations leader advising automotive and industrial organizations on transformation and go-to-market execution; built Bollinger Motors’ commercial operating model.

United States

Message

At Bollinger Motors, I built the commercial operating model and go-to-market strategy, including the sales infrastructure, dealer network, and performance management processes. I owned commercial ordering and quote-to-cash processes across Salesforce, Fuuz/Plex, and 3DX, and led sales, service, customer operations, and dealer development.

At General Motors, I led sales operations supporting more than $2B in annual commercial vehicle sales and managed dealer programs and commercial forecasting. I now advise automotive and industrial organizations on commercial operations, business transformation, customer operations, and go-to-market execution.

Experience

Work history, roles, and key accomplishments

Current

Independent Advisor

Current

Independent

Dec 2025 - Present (10 months)

Advising automotive and industrial organizations on commercial operations, business transformation, customer operations, and go-to-market execution to improve operational performance, scalability, and customer outcomes.

Commercial Operations Business Transformation Customer Operations Go To Market Strategy

Chief Revenue Officer

Bollinger Motors

May 2023 - Nov 2025 (2 years 6 months)

Built the commercial operating model and go-to-market strategy from the ground up, establishing sales infrastructure, dealer network, and performance management processes. Led sales, service, customer operations, and dealer development through four senior leaders and 30+ team members.

Salesforce Sales Operations Executive Reporting Forecasting Performance Management Dealer Network Management Quote to Cash AWS Fuuz Plex 3DX

GM Sales & Marketing Manager

General Motors

May 2017 - Apr 2023 (5 years 11 months)

Led sales operations supporting more than $2B in annual commercial vehicle sales through forecasting, dealer performance, incentive administration, and executive reporting. Managed inventory allocation across GM's dealer network and established partnerships with 75+ upfitters.

Sales Operations Forecasting Dealership Performance Incentive Compensation Administration Executive Reporting Inventory Allocation Cross functional Leadership

GM Program Manager

General Motors

Sep 2014 - Apr 2017 (2 years 7 months)

Managed GM Fleet Business Elite dealer programs, including $5M+ in dealer co-op investments and $36M+ dealer recognition initiatives. Designed and executed performance-based dealer programs and analyzed sales performance to drive improvement actions.

Program Management Dealer Programs Performance Analysis Executive Presentation Business Reviews

GM Advertising & Marketing Manager

General Motors

Feb 2012 - May 2013 (1 year 3 months)

Managed $11M+ budget for CPO programs, aligning strategy with sales and inventory goals. Led partnerships with online platforms to expand lead generation and improve customer engagement.

Budget Management Marketing Strategy Lead Generation Partnerships

GM Fleet Operations Manager

General Motors

Jan 2011 - Jan 2012 (1 year)

Developed order-to-delivery visibility tools, improving coordination across GM fleet operations. Aligned vehicle production with demand forecasts, improving plant efficiency and on-time fleet delivery.

Forecasting Planning OTD (Order To Delivery)Operations Management

GM Sales Account Manager & Analyst

General Motors

Aug 2005 - Dec 2010 (5 years 4 months)

Negotiated multimillion-dollar vehicle contracts, exceeding sales targets by 65%. Managed vehicle turnback disposition with remarketing, ensuring vendor coordination and compliance.

Negotiation Sales Contract Management Remarketing