Jayden Lau
@jaydenlau
Final-year finance student and ROI-focused digital marketer driving e-commerce growth and automation.
What I'm looking for
I am a final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management, blending financial analysis with hands-on digital marketing experience. I have built and scaled Meta Ads campaigns, developed WhatsApp lead funnels, and applied automation tools to improve efficiency.
I founded a PPE trading venture during COVID-19 and led e-commerce expansion for a family business, working with influencers and food media to boost online visibility and customer acquisition. My campaigns reached 120K+ people with CPCs as low as RM1.53 and delivered 3–4x ROI while improving lead-to-sale conversion to around 20%.
I bring an entrepreneurial mindset, cross-cultural fluency, and practical skills in analytics, AI tools, and campaign optimization to deliver measurable ROI and operational improvements. I enjoy applying data-driven strategies and automation to solve business problems and scale growth.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Freelance
Jan 2024 - Present (1 year 9 months)
Designed and scaled Meta Ads campaigns reaching 120K+ people with CPCs as low as RM1.53 and achieving 3–4x ROI; built WhatsApp lead funnels that improved lead-to-sale conversion to ~20% and trained sales staff to boost conversions.
E-commerce Growth Lead
Family Business
Jan 2023 - Dec 2024 (1 year 11 months)
Spearheaded e-commerce expansion by developing online marketing strategies and influencer partnerships that increased brand visibility and drove measurable online customer acquisition.
Founder, PPE Trading
Face Mask & Thermometer Business
Jan 2020 - Dec 2021 (1 year 11 months)
Founded a PPE trading venture during COVID-19, managing supplier relationships, logistics, and social-media-driven customer engagement to source and sell masks and thermometers.
Education
Degrees, certifications, and relevant coursework
Victoria University
Bachelor of Business, Finance, Banking and Financial Risk Management
2023 -
Final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management with coursework in corporate finance, risk management, financial institutions, and investment strategies.
Xi'an Jiaotong-Liverpool University
Chinese Language Studies
2022 - 2023
Completed intensive Chinese language studies (CLT025 Stage 5 & 6 and CLT027 Stage 7 & 8) during 2022–2023.
Availability
Location
Authorized to work in
Job categories
Skills
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