Open to opportunities

Jayden Lau

@jaydenlau

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Final-year finance student and ROI-focused digital marketer driving e-commerce growth and automation.

Australia

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What I'm looking for

I seek roles combining finance and performance marketing where I can drive ROI, apply automation and analytics, and scale e-commerce growth in collaborative, growth-focused teams.

I am a final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management, blending financial analysis with hands-on digital marketing experience. I have built and scaled Meta Ads campaigns, developed WhatsApp lead funnels, and applied automation tools to improve efficiency.

I founded a PPE trading venture during COVID-19 and led e-commerce expansion for a family business, working with influencers and food media to boost online visibility and customer acquisition. My campaigns reached 120K+ people with CPCs as low as RM1.53 and delivered 3–4x ROI while improving lead-to-sale conversion to around 20%.

I bring an entrepreneurial mindset, cross-cultural fluency, and practical skills in analytics, AI tools, and campaign optimization to deliver measurable ROI and operational improvements. I enjoy applying data-driven strategies and automation to solve business problems and scale growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Jan 2024 - Present (2 years 5 months)

Designed and scaled Meta Ads campaigns reaching 120K+ people with CPCs as low as RM1.53 and achieving 3–4x ROI; built WhatsApp lead funnels that improved lead-to-sale conversion to ~20% and trained sales staff to boost conversions.

Meta Ads WhatsApp Lead Funnels Campaign Optimization A B Testing Funnel Optimization Conversion Rate Optimization

E-commerce Growth Lead

Family Business

Jan 2023 - Dec 2024 (1 year 11 months)

Spearheaded e-commerce expansion by developing online marketing strategies and influencer partnerships that increased brand visibility and drove measurable online customer acquisition.

E commerce Strategy Influencer Marketing Social Media Management Content Creation Brand Growth Customer Acquisition

Founder, PPE Trading

Face Mask & Thermometer Business

Jan 2020 - Dec 2021 (1 year 11 months)

Founded a PPE trading venture during COVID-19, managing supplier relationships, logistics, and social-media-driven customer engagement to source and sell masks and thermometers.

Sourcing Supplier Management Logistics Social Selling Customer Service

Education

Degrees, certifications, and relevant coursework

Victoria University

Bachelor of Business, Finance, Banking and Financial Risk Management

2023 -

Final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management with coursework in corporate finance, risk management, financial institutions, and investment strategies.