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Jayden Lau

@jaydenlau

Final-year finance student and ROI-focused digital marketer driving e-commerce growth and automation.

Australia
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What I'm looking for

I seek roles combining finance and performance marketing where I can drive ROI, apply automation and analytics, and scale e-commerce growth in collaborative, growth-focused teams.

I am a final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management, blending financial analysis with hands-on digital marketing experience. I have built and scaled Meta Ads campaigns, developed WhatsApp lead funnels, and applied automation tools to improve efficiency.

I founded a PPE trading venture during COVID-19 and led e-commerce expansion for a family business, working with influencers and food media to boost online visibility and customer acquisition. My campaigns reached 120K+ people with CPCs as low as RM1.53 and delivered 3–4x ROI while improving lead-to-sale conversion to around 20%.

I bring an entrepreneurial mindset, cross-cultural fluency, and practical skills in analytics, AI tools, and campaign optimization to deliver measurable ROI and operational improvements. I enjoy applying data-driven strategies and automation to solve business problems and scale growth.

Experience

Work history, roles, and key accomplishments

FB

Founder, PPE Trading

Face Mask & Thermometer Business

Jan 2020 - Dec 2021 (1 year 11 months)

Founded a PPE trading venture during COVID-19, managing supplier relationships, logistics, and social-media-driven customer engagement to source and sell masks and thermometers.

Education

Degrees, certifications, and relevant coursework

Victoria University logoVU

Victoria University

Bachelor of Business, Finance, Banking and Financial Risk Management

2023 -

Final-year Bachelor of Business student majoring in Finance, Banking & Financial Risk Management with coursework in corporate finance, risk management, financial institutions, and investment strategies.

Xi'an Jiaotong-Liverpool University logoXU

Xi'an Jiaotong-Liverpool University

Chinese Language Studies

2022 - 2023

Completed intensive Chinese language studies (CLT025 Stage 5 & 6 and CLT027 Stage 7 & 8) during 2022–2023.

Tech stack

Software and tools used professionally

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Jayden Lau - Digital Marketing Specialist - Freelance | Himalayas