Open to opportunities

Likhitha Puram

@likhithapuram

Performance marketing and growth-focused e-commerce marketer who optimizes paid media and analytics to drive ROAS and engagement.

India

Message

What I'm looking for

I’m seeking a high-impact internship in Performance Marketing, Growth Marketing, Marketplace Management (Amazon/Flipkart), or Digital Marketing Analytics—where I can optimize campaigns for ROAS, use GA4-driven insights, and keep building measurable growth from strong fundamentals.

I’m a results-driven Digital Marketing & E-commerce professional with hands-on experience in social media growth, paid advertising, content strategy, and community-driven marketing. As Co-Founder & Digital Marketing Lead for a Community NGO, I scaled social presence from 0 to 1,000+ followers in 6 months, boosted organic reach by ~40% month-over-month, and delivered a zero-budget COVID-19 awareness campaign that grew page reach by ~500% in 3 months.

I optimize campaigns for measurable outcomes like ROAS and engagement—while also building systems for creative output, donor engagement via WhatsApp broadcasts (~45% open-equivalent rate), and community momentum (6–8% average engagement rate). Alongside my internship focus, I strengthen my analytics and media execution through GA4 funnel & conversion analysis, Google Ads and Meta Ads campaign simulations, and Amazon/Flipkart marketplace simulations focused on product listing optimization and performance insights.

Experience

Work history, roles, and key accomplishments

Co-Founder & Digital Marketing Lead

Community NGO

Jan 2020 - Jan 2023 (3 years)

Launched and scaled the NGO’s social media presence from 0 to 1,000+ followers on Instagram and Facebook within 6 months, achieving ~40% month-over-month organic reach growth. Ran a zero-budget COVID-19 awareness campaign that grew community reach by ~500% in 3 months, maintained 6–8% engagement (2× benchmark), and drove donor engagement via WhatsApp broadcasts with ~45% open-equivalent and in-kin

Social Media Growth Content Strategy Campaign Execution WhatsApp Marketing Audience Segmentation Donor Engagement Community Building

Education

Degrees, certifications, and relevant coursework

Woxsen University

Bachelor of Business Administration, E-commerce & Digital Marketing

2023 -

Activities and societies: Active in campus marketing clubs, entrepreneurship initiatives, and digital marketing workshops.

Pursuing a B.B.A. in E-commerce & Digital Marketing at Woxsen University (2023–2026). Coursework includes digital marketing strategy, e-commerce operations, consumer behavior, data analytics, brand management, and performance marketing.