Jaya Bhattacharya

I’m a Content Operations and Marketing Communications professional with 4+ years of experience building scalable content systems across CRM, Generative AI, lifecycle marketing, retail and digital ecosystems. I lead campaign strategy and content governance while partnering across teams to deliver measurable improvements.

In my current role as an “AI Content Expert,” I improved customer-facing AI experiences across Alexa, Ring and Nova by evaluating reasoning quality, factual accuracy and workflow execution. I designed prompt frameworks and evaluation methodologies that improved workflow execution accuracy by 60%, while creating reusable evaluation patterns that reduced manual review effort.

Previously as “Associate Manager – Content & Communications” at Bewakoof, I increased CRM click-through rate by 150% through customer journey optimization and performance-driven messaging. I also spearheaded GPT-powered content assistants, standardizing CRM creation and reducing BAU production effort by 70%, while managing a team of five writers and improving email open rates from 40% to 95%.