Aliya Zareen
@aliyazareen
B2B marketing operations specialist driving AI-led content, CRM research, and high-performing campaigns.
IndiaWhat I'm looking for
I’m a Marketing Associate working at the intersection of B2B content, CRM operations, and research. I draft and edit marketing content across blogs, whitepapers, and campaign communications, and I’ve developed thought leadership content, (such as blogs, whitepapers) that aligns messaging for Director/VP audiences across LinkedIn and the company website.
I also author a weekly AI-focused LinkedIn newsletter (“Technically Unchallenged”) reaching 16,590+ subscribers and delivering 7,248 article views in a single 30-day period. I also write website content, case study content.
I also build B2B contact databases using ZoomInfo, Cognism, and LinkedIn Sales Navigator—cleansing lists, enriching contacts, and building targeted prospect segments—while producing 50+ competitor and market research briefs. I’m energized by owning end-to-end workstreams, from long-form whitepapers and content calendars to Google Cloud Partner Network (GCPN) portal operations, including processing a $120,000 PSF reimbursement.
Experience
Work history, roles, and key accomplishments
Marketing Intern
Alt Strategy
Apr 2024 - Jun 2024 (2 months)
Drafted client-centered email and social content and optimized cold email sequences using Mailrush and Salesblink to improve deliverability and reduce spam rates. Produced onboarding documentation and creative assets using generative AI tools including Canva, Eleven Labs, and CastMagic.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Amritsar
Master of Business Administration, Marketing
2023 - 2025
Pursued an MBA with a focus on Marketing at IIM Amritsar from 2023 to 2025.
Rammohan College
Bachelor of Science (Honours), Physiology
2021 -
Completed a B.Sc (Hons) in Physiology at Rammohan College, Calcutta University, beginning in 2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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