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Javier Botello

@javierbotello

eCommerce Director at Aghasa Turis who grew the online channel to €2.5M and built GS1-standard product data infrastructure.

Spain

Message

At Aghasa Turis, I grew the eCommerce channel from €0 to a peak of €2.5M in annual revenue, designing the marketplace strategy and developing Amazon sales. I also built the data infrastructure behind the channel, harmonising a 22,000+ SKU catalogue to the GS1 standard across PIM, ERP and WMS.

I currently manage catalogue integration on the Leroy Merlin Spain platform and own the EDP range strategy and pricing. I led the tender to introduce Hailo and Gierre at Leroy Merlin and designed the Gierre range and pricing strategy for Obramat; earlier, I produced sports-market reports at NPD Group and managed international accounts at Joma Sport.

Experience

Work history, roles, and key accomplishments

Current

Director of the Online Channel

Current

Aghasa Turis

Jan 2015 - Present (11 years 9 months)

Grew the eCommerce channel from €0 to a peak of €2.5M in annual revenue (23% of total company sales) in 2022, designing and implementing the eCommerce and marketplace strategy from scratch. Led data governance, GS1 harmonisation, and process automation across PIM, ERP, and WMS.

Sales Manager

Aghasa Turis

Jan 2013 - Dec 2015 (2 years 11 months)

Led and coordinated the sales team across the Valencian Community, Castilla y León and Castilla-La Mancha. Developed B2B client acquisition and retention strategies and analysed sales KPIs.

Sales Management B2B Sales Client Acquisition Customer Retention KPI Analysis Team Leadership

Co-Founder

Trucosmetico Bocca SL

Jan 2012 - Dec 2014 (2 years 11 months)

Designed, developed and managed an online store and blog specialised in skincare. Executed digital marketing strategies (SEO/SEM) and brand positioning campaigns.

Ecommerce SEO SEM Digital Marketing Brand Positioning Blogging

Market Analyst – Sports Business Unit

NPD Group

Jan 2006 - Dec 2012 (6 years 11 months)

Produced market reports on the Spanish footwear and sportswear market for major brands. Prepared reports and delivered presentations for a portfolio of 12 national clients.

Market Research Data Analysis Reporting Presentation Skills Client Management Sports Industry

International Accounts Executive

Joma Sport

Jan 2004 - Dec 2006 (2 years 11 months)

Managed key international accounts in the UK, Belgium, Canada, Slovenia, Serbia and Montenegro. Participated in international trade fairs and developed logistics control tools.

Key Account Management International Sales Logistics Trade Shows

Education

Degrees, certifications, and relevant coursework

IEDGE Business School

Master in Digital Marketing with Artificial Intelligence, Digital Marketing

Completed a Master in Digital Marketing with Artificial Intelligence in 2024.

Next Step

Power BI – Data Analysis, Data Analysis

Completed a Power BI Data Analysis course in 2021.

ISDI

Digital Foundations Programme, Digital Foundations

Completed the Digital Foundations Programme in 2018.

University of South Carolina

Bachelor's Degree, Business Administration and Management

1998 - 2003

Grade: 3.6/4.0

Earned a Bachelor's Degree in Business Administration and Management with a specialisation in Marketing and Internationalisation, achieving a GPA of 3.6/4.0.