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Madelaine Valeriani

@madelainevaleriani

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Marketplace Manager specializing in eCommerce strategy, feeds automation, and sales optimization.

Spain

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What I'm looking for

I’m looking for a role where I can manage eCommerce marketplaces, optimize sales, monitor feeds, and expand presence—working with a clear vision and goals while improving campaigns and content performance.

I’m a Marketplace Manager specialized in eCommerce and Marketplaces, currently working on sales management and optimization across platforms like Amazon, Carrefour, Maisons du Monde, Makro, La Redoute, BUT, and Leroy Merlin. I focus on identifying new opportunities and expanding digital presence aligned with each store’s vision and goals.

What I’m proud of most is keeping marketplaces running efficiently: I monitor the proper functioning of product feeds across platforms and automate information via tools like Hackers School Shopping Feed. I also manage campaigns and performance through platforms such as Google Ads and Facebook/Meta Ads.

Alongside marketplace operations, I handle content strategy and digital creation—website management and content work using Prestashop, plus SEO-oriented content writing and analysis. My background includes Amazon, eBay, and Mirakl Connect experience, with continuous monitoring, creation, and optimization of marketing activities.

Before my current role, I built strong customer-facing and marketing fundamentals through roles including Customer Service and Technical Support Advisor and Marketing/Communication work. I bring that blend of operational detail and communication-driven marketing to every marketplace project.

Experience

Work history, roles, and key accomplishments

Current

Marketplace Manager

Current

K-Global (Klast, Kenay y Banak)

Jan 2023 - Present (3 years 6 months)

Manage and optimize marketplace sales across platforms including Amazon, Carrefour, Maisons du Monde, Makro, La Redoute, and BUT. Identify new marketplace opportunities, monitor feed performance, and automate product information updates.

Marketplace Management Ecommerce Sales Management Amazon Carrefour Maisons Du Monde Makro La Redoute BUT Product Feed Monitoring Content Strategy Opportunity Identification

Ecommerce Manager

Yayes Shop

Jan 2021 - Apr 2022 (1 year 3 months)

Manage marketplace operations, including Amazon, and configure relevant Prestashop modules. Create, monitor, and analyze Google Ads and Facebook Ads campaigns and support social media content and SEO-focused content.

eCommerce Management Amazon Marketplace PrestaShop Google Ads Facebook Ads Social Media Content SEO Content Writing Campaign Analysis

Ecommerce Manager

Amores Perros

Mar 2020 - Apr 2022 (2 years 1 month)

Create and manage ecommerce websites and run advertising campaigns on Meta and Google platforms. Handle product feed/merchant center related work and support analytics, social media, and digital content creation.

eCommerce Management Website Management Meta Ads Facebook Ads Google Ads Google Merchant Center Google Analytics Social Media Management Digital Content Creation

Marketing & Communication Manager

Publicidad Flamingo

Jan 2019 - Oct 2019 (9 months)

Support advertising and communications by preparing documents such as contact reports and briefings, and creating role/function documentation for a communications division. Work as a Social Media Planner, Content Manager, and Community Manager.

Marketing Communications documentation Briefings Content Management Community Management

Customer Service Advisor

Marktel

Jan 2019 - Oct 2019 (9 months)

Provide telephone-based customer service and basic technical support for a major telecommunications company.

Customer Service Technical Support Phone Support

Education

Degrees, certifications, and relevant coursework

IEBS Biztech School

Postgraduate in eCommerce and Digital Marketing, Digital Marketing

2021 - 2024

Postgraduate studies in Digital Marketing with an eCommerce focus, including campaign management and digital content strategy for online channels.

Mana’o/Blumea

Web Page Creator, Web Page Creation

2018 - 2019

Web Page Creator studies focused on learning how to build and manage web pages.

Hackers School

Master’s in Marketplace, Marketplace Management

2024 -

Master’s in Marketplace Management, focusing on monitoring feed/product performance across marketplaces and automating shopping feed workflows using tools such as Shopping Feed.

Instituto Universitario de Tecnología Antonio José de Sucre

Technical Degree, Web Development

2015 - 2018

Technical degree covering website management and creation using Prestashop, including customization with CSS and HTML and marketplace management knowledge (e.g., Amazon).