Open to opportunities

Jason Amato

@jasonamato

Message

I drive profitable multi-unit operations and client growth as a Director.

United States

Message

What I'm looking for

I’m looking to lead business growth and operational excellence across multi-unit or franchise environments—building teams, driving revenue through strong account strategy, and implementing forecasting/KPI systems that sustain profitability.

I’m a results-driven Director of Business Development and operations leader with 15+ years overseeing multi-unit P&L, building high-performing teams, and cultivating lasting client relationships. I scaled a regional franchise operation from $0 to $8M in revenue in three years by leading market expansion into 8 territories and strengthening both residential and B2B account relationships.

I’m known for turning complex operational challenges into streamlined, profitable processes—whether launching 10 franchise locations on time and on budget, establishing CRM-driven account management best practices, or implementing forecasting and KPI cadences to protect sustained profitability. I’ve also delivered strong property performance in select-service and full-service environments, including revenue growth, occupancy improvements, and guest satisfaction results supported by disciplined training, budgeting, and systems implementation across OPERA and HotSOS.

Experience

Work history, roles, and key accomplishments

Director of Business Development

Generator Supercenter Heartland

Jan 2022 - Jan 2025 (3 years)

Built and scaled a regional franchise operation from inception across 4 states, managing sales, marketing, site selection, construction, and talent acquisition. Grew total revenue from $0 to $8M in 3 years, launched 10 franchise locations on time and on budget, and led a 15-person sales team with scalable P&L/forecasting frameworks.

Franchise Development P&L management Revenue Growth Strategy Forecasting Budgeting Market Expansion Team Leadership Talent Acquisition

General Manager

Courtyard/Residence Inn by Marriott

Jan 2021 - Jan 2022 (1 year)

Oversaw all operations, budgeting, and personnel for two select-service hotels with combined annual revenue of $5M. Grew on-the-books revenue from $2.1M to $2.5M in 6 months and achieved 65% occupancy during an economic downturn through strategic pricing, account development, and relationship-based group sales.

Hotel Operations Budgeting & Forecasting Revenue Management Account Management Group Sales Team Leadership Sales Enablement

Rooms Division & Sales Manager

Baton Rouge Marriott

Jan 2018 - Jan 2021 (3 years)

Managed operations, budgeting, forecasting, and a 30-member department for a 299-room full-service property. Consistently achieved quarterly sales goals of $250,000 in the SMERF market, maintained guest satisfaction above the 82% benchmark, and served as Manager on Duty for incident response and loss prevention.

Sales & Management Budgeting Forecasting SMERF Market Sales Staff Training Incident Response Loss Prevention

Assistant General Manager

Courtyard by Marriott - Acadian Thruway

Jan 2015 - Jan 2018 (3 years)

Directed full operations for a 149-room select-service property, including budgeting, hiring, and multi-department oversight. Owned hiring, onboarding, and training for a 40-member team across 4 departments to improve retention, elevated the property from 'Red Zone' status through accountability and process improvements, and consistently met P&L and forecast goals.

Onboarding Training Development Process Optimization Retention Strategy Cost Control

Rooms Division Manager

The Hotel Modern

Jan 2013 - Jan 2015 (2 years)

Led front office, housekeeping, and reservations operations for a 135-room boutique hotel. Reduced housekeeping payroll expenses by 40% by redesigning attendant workflows, increased TripAdvisor ranking by 26 points in 8 months, and supported OPERA 9 installation and training across multiple properties.

Housekeeping Operations Reservations Management Cost Optimization Guest Feedback Management TripAdvisor Reputation Improvement Service Quality Management

Front Office & Guest Services Manager

Hotel Monteleone

Jan 2010 - Jan 2013 (3 years)

Managed front desk, PBX, and night audit operations for a 570-room historic landmark hotel with 28 direct reports. Sustained 90%+ guest satisfaction through service standard training and responsive issue resolution, and led system implementation and cross-departmental training for HotSOS and OPERA.

Front Desk Operations Night Audit Service standards Guest Satisfaction Improvement Opera Hotsos Cross Department Training