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Nandita Prabhakar

@nanditaprabhakar

Digital marketing & content strategist with 3+ years’ B2B experience, blending data, creativity, storytelling and audience insights to drive growth.

United Arab Emirates

Message

What I'm looking for

I'm looking for remote opportunities where I can shape B2B content, audience growth and product-led digital initiatives using audience insights, analytics and cross-functional collaboration.

Digital marketing and content strategist with 3+ years of B2B experience across content strategy, audience engagement, CRM, campaigns and analytics. I combine data-driven thinking with strong storytelling and journalism skills to create engaging, audience-focused content that drives growth.

Experience

Work history, roles, and key accomplishments

Digital Content Strategist

Mark Allen Group

Sep 2025 - Mar 2026 (6 months)

Designed and launched new digital content formats to increase repeat user engagement and strengthen digital habits. Led content experiments and analyzed audience behavior to improve subscriber interaction.

Content Strategy Audience Engagement A B Testing Google Analytics BlueConic WordPress SEO UX Project Management

Senior Marketing Executive

Mark Allen Group

Sep 2022 - Sep 2025 (3 years)

Progressed from Marketing Graduate to Senior Marketing Executive, taking increasing ownership of strategic marketing and digital initiatives. Recognized as Marketer of the Year and Best Campaign for initiatives resulting in a 20% increase in event attendance and 14% in revenue.

B2B Marketing Digital Marketing Campaign Strategy Google Analytics BlueConic SEO UX Email Marketing A B Testing Social Media Strategy WordPress Adobe Express Facebook Ads Google Ads Market Research Project Management

Marketing Executive

Mark Allen Group

Mar 2023 - Sep 2024 (1 year 6 months)

Promoted to Marketing Executive within 6 months, taking on increasing ownership of strategic marketing and digital initiatives.

Marketing Digital Marketing Campaign Strategy Google Analytics BlueConic Email Marketing Social Media Strategy WordPress Adobe Express Facebook Ads Google Ads

Marketing Graduate

Mark Allen Group

Sep 2022 - Mar 2023 (6 months)

Progressed from Marketing Graduate to Marketing Executive within 6 months, taking on increasing responsibility for strategic marketing and digital initiatives.

Marketing Digital Marketing Campaign Strategy Google Analytics BlueConic Email Marketing Social Media Strategy WordPress Adobe Express Facebook Ads Google Ads

Marketing Executive

ITP Media Group

Aug 2021 - Sep 2021 (1 month)

Supported digital campaigns with micro and macro influencers, helping strengthen brand visibility. Assisted with professional events, coordinating with suppliers, clients, and exhibitors.

Influencer Marketing Event Coordination Digital Marketing Social Media Strategy Data Analysis

Education

Degrees, certifications, and relevant coursework

National Council for the Training of Journalists (NCTJ)

Level 4 Diploma, Magazine Journalism

2022 - 2023

Grade: Gold Star Standard

Level 4 Diploma in Magazine Journalism, achieving Gold Star Standard. Relevant study included Media Law and Ethics, Magazine Portfolio, Editing Skills, and Business of Magazines.

University of Warwick

B.Sc. (Hons), Management with Marketing

2019 - 2022

Grade: High 2:1

Activities and societies: Warwick Entrepreneurs – Finance & Sponsorships Executive; Enactus Warwick – Marketing Executive

B.Sc. (Hons) Management with Marketing, achieving a High 2:1. Relevant modules included Marketing Strategy, Marketing Research, AI for Business, FinTech, and Economics.