Open to opportunities

Jasmeen kaur Chawla

@jasmeenkaurchawla

I lead Google Ads operations and performance marketing, optimizing tracking, tagging, and delivery for measurable growth.

India

Message

What I'm looking for

I’m looking for a role where I can own Google Ads performance and operations end-to-end—driving tracking accuracy, SLA/KPI improvements, and coaching teams to deliver measurable revenue, lead growth, and continuous process upgrades.

I’m a results-driven Ads Operations & Performance Leader with 8+ years of experience across Google Ads, Campaign Manager 360, DV360, and Search Ads 360. I focus on campaign optimization, conversion tracking, GTM tagging, and troubleshooting complex ad delivery issues.

In recent roles, I’ve delivered measurable business impact—improving ROI by 10–15% for clients and generating $6.6M revenue with 16x ROAS YoY, driving 4K leads and 7.6K form fills. I also supported experiments and optimizations using SQR analysis, negatives, PMax, and DSA feed improvements.

I’m known for operational excellence and team leadership. I’ve led support operations and coaching frameworks for 500+ agents, improving CSAT (up to 18%), reducing resolution time (TRT) by 20%, and increasing First Contact Resolution (FCR) by 15%, while maintaining 95%+ audit compliance scores.

Right now, as a Business Analyst at ADP, I handle stakeholder documentation and analyze risks for faulty documents while collaborating to get deals up and running. Across my background, I bring a performance mindset, strong SLA/KPI ownership (CSAT, FRT, TRT, FCR), and a practical approach to training, SOPs, and continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

ADP

Apr 2026 - Present (2 months)

Managed stakeholder documentation for HR and benefits-related deals, analyzed risks in faulty documents, and collaborated with stakeholders and deal managers to get agreements launched.

Risk Analysis Business Analysis Requirements Gathering Cross Functional Collaboration Compliance Review Deal Support SOP Development

Team Lead

Gus Education

Jan 2026 - Apr 2026 (3 months)

Led support operations, improving SLA adherence and team performance across CSAT, FRT, TRT, and FCR, and increased floor efficiency by 15–20% through performance gap analysis and operational improvements.

SLA Management KPI Management Performance Analytics Coaching Frameworks Quality & Compliance

Subject Matter Expert (SME)

TDCX

Jan 2025 - Dec 2025 (11 months)

Led 17+ agents supporting Google Ads performance marketing, improving CSAT by 12% and reducing response time by 15% via coaching, workflow optimization, and SOP creation; also generated $6.6M revenue with 16x ROAS YoY and delivered 4K leads plus 7.6K form fills.

Team Leadership Performance Coaching SOP Development DSA & Negatives MBR QBR Presentations

Community Manager

Google Operations Center

Aug 2023 - Sep 2024 (1 year 1 month)

Ran mentorship and engagement programs for Product Experts, increasing product knowledge by 50% and reducing ramp-up time by 25%, while improving satisfaction by 25% and strengthening cross-functional collaboration to increase retention by 15%.

Mentorship Programs Training Enablement Performance Driven Materials Cross Functional Collaboration

Digital Media Senior Associate

Google Operations Center

Feb 2021 - Aug 2023 (2 years 6 months)

Provided advanced troubleshooting across Google Ads, GA4, Campaign Manager 360, DV360, and Search Ads 360, improving conversion-tracking/tagging issue resolution efficiency by 30% through debugging of tracking pipelines and reporting systems.

GA4 DV360 Search Ads 360 Conversion Tracking

Customer Service Sr Consultant

Regalix

Nov 2018 - Feb 2021 (2 years 3 months)

Managed and optimized Google Ads campaigns for U.S.-based clients, improving CTR and conversions by 10–20%, and supported GTM implementation plus GA4 migration to increase tracking accuracy by 25%.

Bidding & Targeting GTM Conversion Tracking

Marketing Executive

Fastra Corporation

Jul 2017 - Apr 2018 (9 months)

Executed marketing and PR campaigns to increase engagement and brand visibility by 15%, creating supporting marketing content (newsletters and presentations) and delivering analytical reports to inform strategy.

Marketing Campaign Execution Marketing Campaigns Content Creation Newsletter Development Presentation Development performance reporting Analytics Reporting