At Accenture, I manage operational workflows for digital campaigns, supporting accurate execution and service-level expectations. I monitor CTR, CPC, CPM, conversion, and engagement metrics to assess campaign performance.
I support campaign implementation, tracking, optimization, and measurement, and coordinate with internal teams to resolve operational issues. My work also includes Google Ad Manager campaign setup, trafficking, delivery checks, and troubleshooting.
I prepare performance reports and dashboards using Microsoft Excel, Google Sheets, and CRM platforms. I also use AI-powered tools and automation solutions to improve reporting efficiency and campaign analysis.
At Genpact, I managed client-facing operations and customer support processes, prepared reports for management review, and developed standard operating procedures. I also contributed to process improvements and supported stakeholder coordination and operational transformation projects.
