Open to opportunities

Jared Conley

@jaredconley

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Data-driven marketing executive specializing in SaaS and D2C growth.

United States

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What I'm looking for

I seek a dynamic role where I can leverage my marketing expertise to drive growth and innovation in a collaborative environment.

As a seasoned Marketing Executive with over 20 years of experience, I excel in building and scaling go-to-market strategies that transform businesses into predictable revenue engines. My expertise lies in aligning Marketing, Sales, and Finance to drive growth for SaaS and D2C companies, achieving remarkable milestones such as scaling Cove from $3M to $30M in ARR and contributing to Domo's rise to a $2.3B valuation.

Throughout my career, I have demonstrated a strong ability to implement data-driven marketing strategies that optimize performance and reduce customer acquisition costs. My leadership at Christopherson Business Travel modernized their GTM approach, resulting in a 25% reduction in CAC and a 30% increase in organic leads. I am passionate about fostering collaboration among teams and leveraging data to empower creative solutions that yield tangible results.

Experience

Work history, roles, and key accomplishments

Vice President of Marketing

Christopherson Business Travel

Oct 2023 - Mar 2025 (1 year 5 months)

Modernized the go-to-market strategy for a 70-year-old travel firm, cutting customer acquisition costs by 25% and repositioning the brand for post-COVID growth. Launched a B2B demand funnel and led a site rebrand, increasing organic leads by 30%.

GTM Strategy Demand Generation Campaign Management

Vice President of Marketing & Strategy

Cove Security

May 2020 - Oct 2023 (3 years 5 months)

Drove Cove's revenue from $3M to $30M in ARR through channel optimization and strategic marketing initiatives. Managed a $20M budget and led a team of 12 marketers to execute cohesive campaigns.

Revenue Budget Management Team Leadership Campaign Strategy

Vice President of Marketing & Operations

Automile

Mar 2019 - Apr 2020 (1 year 1 month)

Led marketing and operations for a SaaS company focused on fleet management. Launched remarketing campaigns that generated significant ARR growth and improved lead generation efficiency.

SaaS Marketing Operations Management Lead Generation Campaign Optimization Team Leadership

Vice President of Digital Marketing

Nuvi

Apr 2018 - Mar 2019 (11 months)

Transitioned Nuvi from startup to predictable revenue through data-driven marketing strategies. Achieved significant increases in lead quality and marketing ROI while managing a team of 13.

Digital Marketing Data Analysis Team Management ROI Optimization

Director Integrated Campaigns & ABM

Domo

Oct 2011 - May 2018 (6 years 7 months)

Optimized marketing ROI and led the transition of Domo from pre-revenue to over $150M in ARR. Developed predictive models for lead generation and implemented closed-loop marketing tracking.

Account Based Marketing Marketing Optimization Team Leadership Revenue