At Mediaplus Realtime GmbH, I lead International Deal Management and oversee programmatic and IO supply operations across DACH and international Serviceplan markets. I guide a junior team member and an working student while aligning supply strategy with campaign delivery.
I built and scaled international programmatic supply infrastructure across more than 10 markets, involving over five SSP partners and thousands of deal configurations. My work includes supply path optimization, partner selection and international inventory and PMP deal architecture.
As International Deal Manager, I coordinated deal setup and troubleshooting with Strategic Buying and Ad Tech teams, and contributed to inventory quality and transparency initiatives. I also built publisher and ad tech partnerships to expand premium programmatic inventory.
Earlier, I established publisher partnerships at Seedtag and managed advertiser-facing media accounts at DWA Merkle and Universal McCann. I’ve worked across campaign strategy, programmatic buying, reporting and optimization, drawing on experience in the DACH market and international campaigns.
