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Dianna RodriguezLince

@diannarodriguezlince

Digital partnerships negotiator at Omnicom Group – Initiative, shaping Merck’s $50M+ annual Oncology media strategy.

At Omnicom Group – Initiative, I develop digital media strategies supporting Merck’s $50M+ annual Oncology investment and manage brand budgets of $5M–$10M. I assess and negotiate HCP-targeted partner proposals, and work with leadership on campaign execution and performance analysis.

Previously at Condesa Local Company, I analyzed booking trends across 20+ residences and optimized pricing and promotions, increasing monthly bookings by 20% and revenue by 15% over six months. I also managed and styled Airbnb properties and created Instagram campaigns.

At Barkley and OMG23 – Omnicom Media Group, I handled media buying and negotiation for clients including LL Flooring, Walt Disney Studios, Disney+ and Hulu. Earlier, I assisted with media buys at ID Media – InterPublic Group and executed publicity and promotions for Warner Brothers releases at Arenas Entertainment.

Experience

Work history, roles, and key accomplishments

Current

Negotiator, Digital Partnerships

Current

Omnicom Group – Initiative

Jun 2025 - Present (1 year 4 months)

Cultivate and manage relationships with 10+ media partners, delivering data-driven insights to support client retention. Partner with leadership to develop Oncology digital media strategies supporting $50M+ in annual media investment; manage brand budgets of $5M–$10M.

Media Strategy Digital Partnerships Negotiation Budget Management Campaign Execution Mentorship Data Analysis

Operations Manager

Condesa Local Company

Jul 2023 - Jun 2025 (1 year 11 months)

Analyzed booking trends across 20+ residences, optimized pricing strategies, and implemented targeted promotions, increasing monthly bookings by 20% and revenue by 15% over six months. Managed and styled 10+ Airbnb properties, maintaining an 85% occupancy rate.

Operations Management Pricing Strategy Airbnb Instagram Advertising Data Analysis Spanish

Media Buyer

Barkley

Jul 2022 - Jul 2023 (1 year)

Managed day-to-day media buying with a $200K budget, optimizing placements and negotiating competitive rates. Coordinated with finance to streamline billing, managing 100+ invoices and ensuring 100% delivery of makegood deals.

Media Buying Negotiation Budget Management Billing Training

Negotiator

OMG23 – Omnicom Media Group

Apr 2019 - Jul 2022 (3 years 3 months)

Executed digital RFPs managing $5M–$10M in average value; implemented plans into Prisma in close coordination with AdOps. Developed and distributed 4–6 weekly schedules across all dayparts for theatrical and streaming campaigns.

Digital Media RFP Prisma Ad Ops Campaign Management Billing

Assistant Negotiator

ID Media – InterPublic Group

Jun 2018 - Mar 2019 (9 months)

Assisted in execution of DRTV, syndication, and local media buys; negotiated cost efficiencies resulting in $500K+ in savings. Managed 10–20 pre-buy orders across 8 clients, including ADUs and make-goods.

Media Buying Negotiation DRTV Syndication Local Media Pre Orders

Publicity & Promotions Assistant

Arenas Entertainment

Jun 2017 - Jun 2018 (1 year)

Executed marketing campaigns for Warner Bros. theatrical releases targeting the top 10 national Hispanic markets with budgets of $100K–$200K. Developed national and regional publicity efforts across digital, radio, and TV outlets.

Marketing Publicity Promotion Campaign Management Hispanic Market