Oliver Brückner

Owns and drives the product roadmap of a CIAM and platform ecosystem used by 10m+ customers, holding budget responsibility and representing the product line in senior management governance forums. Prioritizes and manages product requirements with business and IT stakeholders across nine countries, and coaches two associate product owners.

Designed scalable CIAM architectures, data models, and platform solutions, translating business requirements into technical solutions for a global template solution. Drove automation and digitalization initiatives, reducing defects and improving code quality by 50%, and developed a proof of concept for LLM-based agentification of Salesforce Service Cloud.

Owned product strategy and roadmap for the Salesforce platform across all national business units, holding budget responsibility and representing the platform in senior management governance forums. Led a cross-functional team of eight, integrating ML capabilities into CRM processes to improve sales representatives' efficiency by 25%.

Advised clients on CRM strategy across retail, manufacturing, and collecting societies, leading Salesforce and SAP CRM implementations. Implemented browser-based test automation with Selenium and drove data analysis and reporting initiatives to improve client transparency and decision-making.

Led SAP GRC and supported SAP ERP implementations in automotive and manufacturing companies. Conducted requirements engineering and process modeling based on UML and BPMN, and coordinated stakeholders and testing activities across multiple business areas.

Advised customers on technical products and solutions with a strong focus on customer satisfaction. Managed complaints and returns while providing solution-oriented customer support, and coordinated inventory and stock replenishment using ERP and inventory management systems.

Activities and societies: Big Data Infrastructure & Analytics with Machine Learning & Deep Learning; Analysis of Semi- and Unstructured Data; Applied Programming with Python & Scientific Methodology with R

M.Sc. in Big Data & Business Analytics. Thesis on data architecture in the context of a food retailer's big data strategy.

Activities and societies: Strategic Management; International Business; Human Resource Management

B.A. in European Business. Focus on strategic management, international business, and human resource management.

Activities and societies: Political Economics; Business Informatics & Mathematics; Human Resource Management

State-certified Business Economist. Studies included political economics, business informatics, mathematics, and human resource management.

Activities and societies: Goods Receiving & Inventory Management; Pricing, Merchandising & Sales Promotion; Customer Advisory & Complaint Handling

Apprenticeship as Retail Sales Professional. Training covered goods receiving, inventory management, pricing, merchandising, sales promotion, customer advisory, and complaint handling.