At Send It Rising, I built a call attribution tool that matches CallRail, eLocal and Service Direct calls to ServiceTitan jobs, showing which channels produced paying work. I also analyze call logs and recordings alongside form leads to separate qualified leads from spam, wrong numbers and existing customers.
I run Google, Meta and Local Services Ads campaigns for lead generation, e-commerce and SaaS, with reporting that connects real leads and booked jobs to budget decisions. Across my work, I’ve managed paid ads for agencies and brands in the US, Australia, Singapore and the Netherlands, and use Claude to spot patterns before verifying them against the raw data.
