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James Brennan

@jamesbrennan

I build revenue-driving operations, analytics, and customer retention systems for automotive organizations.

United States
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What I'm looking for

I'm looking to lead strategy, operations, and analytics work that improves revenue performance, forecasting, customer retention, and scalable go-to-market processes across cross-functional teams.

At BMW Group, I support retail sales, service, and parts operations for BMW North America’s flagship dealer serving 50,000+ clients. I build operational infrastructure, improve data quality, and lead cross-functional strategy initiatives that generated $11 million in additional annual revenue.

I’ve increased sales conversion 7% year over year, service 15% year over year, and sales revenue 62% year over year. Previously, I led customer engagement and lease-retention strategy for a 12-person cross-functional team, delivering efficiencies expected to save at least $5.2 million annually.

Across BMW, Drive Performance Group, and ABC News’ Good Morning America, I’ve translated analytics, technology, training, and process design into stronger customer experiences and scalable commercial operations. I hold an MBA in Strategic Management, Business Analytics, and Marketing from Villanova University.

Experience

Work history, roles, and key accomplishments

BMW Group logoBG
Current

Director of Business Intelligence

Aug 2022 - Present (4 years 1 month)

Serve as a senior operational and analytical partner to executive leadership, supporting retail sales, service, and parts operations for BMW North America's flagship dealer serving 50,000+ clients. Spearhead cross-functional strategy meetings, collaborate with vendors on data quality, and develop internal processes that enabled additional revenue of $11 million per year.

Education

Degrees, certifications, and relevant coursework

Villanova University logoVU

Villanova University

Master of Business Administration, Strategic Management, Business Analytics, and Marketing

MBA with focus on Strategic Management, Business Analytics, and Marketing.

Cornell University logoCU

Cornell University

Certification, Data Analytics

Data Analytics Certification.

Franklin and Marshall College logoFC

Franklin and Marshall College

Bachelor of Arts

Grade: Honors

Bachelor of Arts, Honors Graduate.

Tech stack

Software and tools used professionally

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