JYJacob Yu
@jacobyu
Senior Product Manager with EdTech experience
United StatesWhat I'm looking for
Results-driven Senior Product Manager with a strong background in EdTech, driving business growth through data-driven decision making and cross-functional team leadership. Proven track record of delivering high-impact products and features, resulting in significant revenue increases and customer acquisition.
With experience in product development, growth strategy, and team management, I have a unique ability to balance business goals with customer needs. My expertise in EdTech SaaS and two-side marketplace subscription platforms has allowed me to drive ~20% YoY growth in acquired customers and launch dynamic agent scripting MVPs.
As a seasoned product leader, I have a strong passion for leveraging technology to improve customer experiences and drive business results. My experience working with AI, GenAI, and data analytics has given me a unique perspective on how to drive innovation and growth in the EdTech industry.
Experience
Work history, roles, and key accomplishments
Sr Product Manager
Varsity Tutors
Jan 2021 - Jan 2024 (3 years)
Led cross-functional teams, drove 20% YoY growth, and improved sales conversion rates by 100 bps
Sr Product Manager
Varsity Tutors
Jan 2021 - Jan 2024 (3 years)
Developed agent-led onboarding product, improved retention by 300 bps, and increased MRR by 2%
MBA Consultant
Feb 2020 - Jul 2020 (5 months)
Conducted gap analysis between Google Ads and SMBs, identifying $120B in sales opportunities
Product Manager MBA Intern
Feb 2020 - Jul 2020 (5 months)
Identified $800K in instant tutoring growth opportunities by analyzing customer data and developing financial models
Product Communication Manager
HTC
Jan 2012 - Jan 2017 (5 years)
Led cross-regional teams to execute global launch events, generating 1.4K press clips and 2.9B impressions
Product Manager, Community Growth
HTC
Jan 2014 - Jan 2016 (2 years)
Oversaw online community platform feature roadmap, increasing MAU by 35% and page views by 100%
Marketing Specialist
HTC
Jan 2011 - Jan 2014 (3 years)
Developed go-to-market strategy for new product launches, resulting in #1 market share of 36%
Education
Degrees, certifications, and relevant coursework
UBUniversity of Michigan Ross School of Business
MBA, Product & Strategy
2021 - 2021
Completed an MBA with a focus on Product and Strategy, equipping with skills in product management and strategic decision-making.
UIUniversity of Michigan School of Information
MS, UX Design and Research
2021 - 2021
Earned a Master of Science in UX Design and Research, focusing on user experience principles and research methodologies.
TUTamkang University
BA, Information and Library Science
2009 - 2009
Graduated with a Bachelor of Arts in Information and Library Science, gaining foundational knowledge in information management and library systems.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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