At Adobe, I lead the international organic search roadmap for Digital Experience across EMEA and APAC, partnering with regional teams, program managers, design, content, marketing, demand channels, and engineering.
Previously, I led digital acquisition across European markets at British American Tobacco for Vuse, Velo, VIP and 10Motives. I secured an additional £1.2 million media budget, launched the company’s first SEO outreach campaign, oversaw a four-market Vype-to-Vuse migration, and managed SEO, content, PPC, display, paid social, affiliates and CRM.
At Forevermark, part of De Beers Group, I increased SEO traffic by 300% and conversions by 185% across five core markets. I built a team of five and helped develop high-performing ring-stacking and visual jewellery-search tools from search and social insights.
I’ve also grown search performance for Barclaycard, Jaguar Land Rover, Warburtons, Tempur, Microsoft and The Share Centre, combining technical SEO, content strategy, paid media, reporting, stakeholder management and team leadership.
