Melisa Araya

Leads SEO strategy across Insurance, Financial Services and Car Leasing, setting priorities across technical SEO, content, GEO and commercial search opportunities. Achieved significant organic traffic growth for Loans and Savings products.

Led international content and technical SEO strategy during a major site migration in a regulated, YMYL environment. Grew the Learn section by 150% and the Spanish site by 300% in three months through localised content strategy.

Managed SEO accounts for Boots, British Gas, Hive, No7 and Liz Earle across technical SEO, content and performance strategy. Contributed to a 20% year-on-year traffic increase and 7% revenue growth across client accounts.

Managed multilingual SEO projects for Adobe, Ben & Jerry's, Marriott Hotels and Portakabin. Delivered on-page and technical SEO alongside project and vendor management across international campaigns.

Licensed by the Translators' Association of the City of Buenos Aires, delivering legal, finance, marketing and technology translations with a focus on financial and regulatory documentation.

Led international localisation projects for EPG Group across Europe, Asia and Latin America.

Activities and societies: Co-authored translated legal case 'Kalda v. Estonia,' published in Abeledo Perrot Journal (2017).

Graduated with a degree in Legal Translation (Spanish/English) in 2016. Co-authored a translated legal case published in Abeledo Perrot Journal.