Looking for a job

Jackeline Guevara

@jackelineguevara

Commercial Director at TOADS who expanded brand distribution by 40% and developed marketing campaigns that increased ROI by 20%.

Colombia

Message

At TOADS, I structured the commercial strategy for wholesale and retail and expanded the brand’s local and regional presence. I closed commercial partnerships with more than eight retail chains, expanding geographic distribution coverage by 40%.

At METLIFE, I led a business unit’s commercial and operational strategy. I achieved 100% of sales targets during my tenure and improved customer retention by 15% through loyalty and service strategies.

At CENTRAL APARTAMENTOS, I directed sales and marketing strategy and helped grow sales by 23% over the last two years. I developed a strategic marketing plan that opened 58 corporate accounts and increased sales through OTAs by 18%.

At CIUDADELA COMERCIAL UNICENTRO, I planned and executed events and brand partnerships to strengthen commercial activity and visitor traffic. Earlier, at BANCO COLPATRIA RED MULTIBANCA, I coordinated bancassurance sales and trained the commercial team on insurance products.

Experience

Work history, roles, and key accomplishments

Directora Comercial

TOADS

Jun 2025 - Sep 2026 (1 year 3 months)

Structured and led the commercial strategy for wholesale and retail channels, designed sales and growth plans, negotiated with key clients and strategic allies, and developed marketing plans to boost brand growth nationally and internationally.

B2B Sales Retail Sales Strategic Planning Marketing Strategy Negotiation Business Development Market Expansion ROI Analysis

Gerente de Unidad

MetLife

Jun 2024 - Mar 2025 (9 months)

Led the commercial and operational strategy of the business unit, ensuring growth of the insurance portfolio and customer satisfaction. Defined and implemented sales strategies, analyzed performance indicators, and developed relationships with corporate and personal clients.

Sales Strategy Insurance KPI Management Team Leadership Customer Retention Business Development Reporting

Directora Comercial

Central Apartamentos

Feb 2014 - Apr 2024 (10 years 2 months)

Directed sales and marketing strategies and operations to drive business growth and maximize market share. Planned and directed the commercial team, set sales objectives and quotas, executed the annual commercial plan, and supported acquisition and negotiation with key accounts.

Sales Management Marketing Strategy B2B Sales Key Account Management Budgeting Forecasting Social Media Marketing OTA Customer Loyalty

Coordinadora de Mercadeo

Ciudadela Comercial Unicentro

Apr 2012 - Jan 2014 (1 year 9 months)

Implemented customer and visitor loyalty strategies and tactics, managed the Unichicos and Madrugadores clubs, and analyzed strategies to execute events across different seasons to build visitor experience and customer traffic. Generated alliances with brands and managed all mall events.

Marketing Coordination Event Management Customer Loyalty Brand Alliance Vendor Management Promotional Campaigns

Coordinador Comercial Banca seguros

Banco Colpatria Red Multibanca

Feb 2006 - Mar 2012 (6 years 1 month)

Managed commercial insurance products for all Banco Colpatria clients, including life, unemployment, personal accidents, and cardholder protection. Supervised insurance promoters, trained the commercial force, and tracked daily sales to meet targets.

Insurance Sales B2B Sales Team Supervision Training Sales Tracking Strategic Planning