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Jabeen Sheikh

@jabeensheikh

Brand strategy and GTM leader at ShareSquare who launched a fractional real estate platform and grew monthly traffic to 3–5K.

India

Message

At ShareSquare, I led brand positioning and go-to-market for a zero-to-one fractional real estate platform. I built its website, content pillars, and acquisition funnels, growing traffic to around 3–5K monthly within four months.

At TataDigital, I worked on launch and post-launch marketing communication for Tata Neu and product roadmap development for Tata Pay. My work across technology, gaming, and consumer brands includes launching VIVA11, developing brand identity for My11Circle, and shaping brand and GTM strategy for fintech and consumer projects including DigiKard, Refyne, and Vacento.

Experience

Work history, roles, and key accomplishments

Current

Independent Brand & GTM Consultant

Current

DigiKard, Vacento, Refyne

Jan 2025 - Present (1 year 9 months)

Architected brand identity, positioning, and GTM narratives for fintech and luxury consumer brands. Developed messaging frameworks, content strategies, and influencer collaborations to drive brand awareness and community engagement.

Brand Strategy Go To Market Positioning Messaging Frameworks Content Strategy Influencer Marketing

Growth & Brand Lead

ShareSquare

Jun 2025 - Jan 2026 (7 months)

Led brand positioning and GTM for a zero-to-one fractional real estate platform, building website, content pillars, and acquisition funnels. Scaled traffic to ~3-5K monthly within 4 months and established growth dashboards tracking CAC and funnel conversion.

Brand Strategy Go To Market Content Strategy Growth Marketing Active Campaigns Analytics

Founding Member, Brand Marketing

Effidrive Technologies

Aug 2023 - Jun 2025 (1 year 10 months)

Directed end-to-end B2B brand marketing strategies for a supply chain product, ensuring cohesive messaging across channels. Drove market expansion through research and competitive analysis, and implemented AI-powered analytics tools boosting customer engagement by 30%.

B2B Marketing Brand Strategy Market Research Competitive Analysis AI Analytics Figma Notion Flowmapp

Marketing Manager

Kross Games

Oct 2022 - Jul 2023 (9 months)

Managed product lifecycle from concept to launch for fantasy gaming product VIVA11, including GTM strategies and beta-testing programs. Reduced app deployment time by 33% and launched the app with user acquisition and retention processes.

Product Marketing Go To Market User Acquisition Retention Data Visualization Event Tracking

Brand Manager

Tata Digital

Jan 2022 - Jun 2022 (5 months)

Strategized product and marketing communication for Tata Neu superapp during launch, driving customer base from zero to over 120 million. Achieved 40% improvement in customer satisfaction and 50% increase in feature adoption for NeuPass.

Brand Management Product Marketing Customer Engagement Partnership Strategy Campaign Management

Marketing Manager

Junglee Games

Nov 2020 - Oct 2021 (11 months)

Directed marketing and communication strategy for gaming platforms, achieving 130% boost in acquisition rates and 20% increase in player base. Managed brand budgets exceeding INR 8 Crore on Meta and Google Ads, meeting KPIs such as LTV, CAC, and ROI.

Digital Marketing Paid Media Brand Strategy A B Testing Google Ads Meta Ads Influencer Marketing PR

Associate Brand Manager/Senior Copywriter

Games 24x7

Jan 2015 - Nov 2020 (5 years 10 months)

Crafted brand identity for My11Circle fantasy sports platform, driving player acquisition across ATL and BTL channels. Managed brand marketing budget exceeding INR 10 Crore and onboarded influential brand ambassadors including Sourav Ganguly and Shane Watson.

Brand Management Copywriting Digital Marketing SEO Google Ads Social Media Influencer Marketing Budget Management

Content Writer

Mint Designs

May 2013 - May 2015 (2 years)

Managed SEO, long and short-form blogs and websites, and strategized communication collaterals to generate sales. Provided writing support for consumer-facing materials and created corporate communication plans to drive business and ROI.

SEO Content Writing Corporate Communications ROI Analysis