Open to opportunities

Jabed Ahmed

@jabedahmed

Message

I build reliable behavioural data pipelines, tracking systems, and conversion programmes.

United Kingdom

Message

What I'm looking for

I'm looking to build scalable, privacy-compliant analytics and behavioural data products, combining tracking architecture, data quality, experimentation, and commercial measurement to improve customer journeys and decision-making.

I'm currently building Snowplow event schemas and end-to-end behavioural data pipelines at FDJ Kindred Group, from browser capture and Kafka processing to warehouse delivery. I also implemented wager lifecycle monitoring to support accurate GGR and NGR reporting.

Previously, I led analytics, CRO, tag governance, consent, and paid-media measurement at Lebara, Vodafone, and Internet Matters. My work has contributed over €2 million in annual revenue uplift, a 120% conversion-rate uplift, and consent opt-in growth from around 40% to 75% in key markets.

Experience

Work history, roles, and key accomplishments

Current

Senior Analytics Implementation Specialist

Current

FDJ Kindred Group

Mar 2026 - Present (6 months)

Designed and standardised event schemas in Snowplow Analytics, enforcing payload validation through the Iglu schema registry. Built an end-to-end behavioural data pipeline from browser-level capture to warehouse delivery, and led audit and re-architecture of event tracking across multiple platforms.

Snowplow Analytics Iglu Schema Registry Kafka JavaScript Data Pipelines Event Tracking Data Quality Server Side Tagging

Lead Digital Analyst & CRO Manager

Lebara

Dec 2024 - Mar 2026 (1 year 3 months)

Managed tag management systems across five international markets, designed and analysed Adobe Target A/B tests, and owned paid media delivery across Google Ads, Meta, and TikTok. Led QA processes and managed a team of two Senior Digital Analysts.

Google Tag Manager Adobe Target Meta CAPI Server Side Tagging OneTrust Power BI Microsoft Clarity Hotjar SEMrush A B Testing CRO Data Pipelines

Analytics Implementation Specialist

Internet Matters

Apr 2024 - Dec 2024 (8 months)

Led the full transition from Universal Analytics to GA4, redesigning the measurement framework and establishing new engagement metrics. Investigated and resolved data quality issues and delivered ad-hoc data collection and reporting requests.

Google Tag Manager Data Quality Measurement Strategy Reporting

Digital Analyst

Vodafone Group PLC

Jan 2018 - Apr 2024 (6 years 3 months)

Implemented advanced event tracking using GA4 and GTM, standardised tagging across 20 international markets, and delivered CRO strategies. Designed and executed A/B and multivariate experiments using Google Optimize, achieving a 120% uplift in conversion rate.

Google Tag Manager Google Optimize A B Testing CRO Event Tracking

Software Developer Apprentice

Valuation Office Agency

Jan 2016 - Jan 2018 (2 years)

Studied software engineering whilst working as an apprentice, building practical coding fundamentals and project management skills across day-to-day development tasks.

Software Engineering Project Management